Orange Anchor Dock BarFrosé took the USA by storm this summer. The alcoholic treat was served in New York, New Orleans, and Washington, DC. Frosé will disappear from most menus once fall comes, but it will reappear for the slush-loving hearts next summer. We hope it will appear in the Netherlands as well, we love to try it! read more
One box, two beers and a unique flavour. That, in a nutshell is the WIP/WAP beer from the VandeStreek brewers in Utrecht (the Netherlands).
WIP/WAP beer is created to mix, that’s why they are sold in one box. WIP, the White IPA has the fruity and fresh aroma of American hops, is full of flavour through the wheat and thirst-quenching as a white beer. WAP, the oaked Barley Wine is high in alcohol and has a full, round flavour. Create your own beer by mixing both beers and be surprised by the balance. read more
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We have seen quite a few examples of restaurants, hotels and leisure centres using the Olympics in their benefit. The Olympic Experience on the beach of Scheveningen is a great example. As well as storytelling in advertisings! One of the best is probably the Olympic anthem of Samsung.
We checked the web to see what has been organized in the hospitality and leisure world with the Olympics in mind.
Did you spot other great examples or did you organise an inspiring Olympic event? Let us know, we like to complete our list! read more
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others about a rooftop bar in London you will be able to sip a cocktail in the nude and Yannick Alléno about fermentation to enrich his sauces.
If you like to read the whole article, click the title. Enjoy reading! read more
March last year we wrote about a new twist to the cocktail at the Sky Bar, Bangkok’s highest rooftop bar at the Lebua State Tower hotel. Poptails are premium classic cocktails paired with brain-freezing popsicles. It’s kind of maths: Poptail = popsicle + cocktail. This was the first time we spotted the poptail. Tasting Table now published a recipe for Strawberry Sangria Ice Pop Cocktails…. Created by People’s Pops. read more
Chef Michael Wolf of restaurant Wolf Atelier in Amsterdam launches the first Tartaria in the Netherlands. Besides his normal lunch menu, guests now have the choice of various meat, fish and vegetarian tartars in various sizes. In addition to his selection of fine wines and bubbles by the glass, gin and tonics and juices this is an original addition to their current lunch menu. read more
The Hague Central Station has a new restaurant concept: Grand Central Food Market. Yesterday, Horecatrends was present at the opening of the fish-, burger- and winebar. Brought together in one single room in the centre of the station hall. read more
You might have noticed that the Dutch aren’t present at the European Championship! We all lament that and miss that orange Dutch feeling! But how do restaurant and bar owners deal with the loss of enthusiasm for the championship? We spotted a couple of creative examples! read more
Last Monday the Dutch sherry campaign was presented in ‘De Rotterdamse Markthal’. Importers, retailers, restaurant owners, sommeliers and trainers were all invited. Marketing agency Alterego developed an interactive platform sherry.wine/nl at which they share information and inspiration and give education. You will find many tips at the platform but also ‘create your own Shapa’, ‘create cocktails with sherry’ or ‘create a dish with sherry’. The purpose of this presentation was to let the Dutch people rediscover sherry, just like the Dutch people rediscovered gin and genever. A revival of sherry? I always loved a real dry sherry and realised that I haven’t been drinking it for years! ^Marjolein read more
Drinking an alcohol-free beer at the dentist, again an excellent example of ‘Blurring’. There is a new dentist located at an old party centrum in Amsterdam, with an old bar which turned into a waiting room. Nervous? You can drink away the nerves with an alcohol-free beer, if possible ;-). read more
Approachable inspiration, trends and highlights from 2025 that can be easily applied to your own business in 2026. A whitepaper to scroll through when you read more
We’ve been enjoying glorious summer weather for a few weeks now, and the popular seasonal drinks are already known. Mocktails, cocktails, spritz variations, rosé, and read more
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