Longevity | Hotels & wellness resorts are embracing the trend

5-6-2026

Medical wellness retreats have been around for decades, but today we see an increasing number of hotels and resorts embracing the longevity trend. Around the world, more and more research is being conducted to answer the growing demand for a healthier and longer life. Longevity has become a key focus online, in luxury hotels and resorts, and increasingly in restaurants and wellness concepts. But how can hospitality entrepreneurs respond to this trend? In this article, we share ideas, inspiring examples and links to hoteliers who already offer longevity programmes.

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AWAKE Chocolate launches the first ‘turn up service’ in the Walker Hotels

5-6-2026

AWAKE Chocolate is partnering with Walker Hotels, luxury, design-driven properties across New York City, to help hospitality turn things up this summer. Known for leaving chocolates on pillows at night, hotels have long made ‘turn-down service’ a signature, luxurious ritual. But AWAKE knows people need a pick-me-up when they get up! To mark the launch of the new AWAKE Crispy Milk Chocolate Bites (50 mg of caffeine per bite), the brand is introducing the ‘Turn Up Service trolley’ in June: a wake-up call on wheels.

2 minutes read

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Growing portfolio in the Netherlands for Limehome

4-6-2026

With a new location in Rotterdam, Limehome will be represented in the five largest cities in the Netherlands from the second quarter of 2027. By then, the company will operate more than 210 rooms across nine properties in Amsterdam, The Hague, Eindhoven, Utrecht and Rotterdam.

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Spot ‘De Beren Helmet’ in the Netherlands | De Beren’s iconic helmet returns to the streets

2-6-2026

After being absent from the streets for years, a nostalgic piece of history of restaurant chain ‘De Beren’ (The Bears) is making a comeback: the iconic ‘De Beren Helmet’. Since yesterday, De Beren delivery drivers will once again be riding around wearing the distinctive helmet that once became a beloved sight across the Netherlands. To celebrate its return, the restaurant chain is launching a nationwide contest. Anyone who spots a delivery driver wearing ‘De Beren Helmet’, takes a photo, and submits it, will have a chance to win free spare ribs for a year.

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Trends we spotted | Week 22

2-6-2026

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Pizza Hut recently announced the latest addition to its Hut Crust platform: the new Crispy Parm Pan Pizza.
• The Coffee Bean & Tea Leaf® has introduced its ‘Perfect Americano Menu’, built around its signature premium L.A. Espresso.
• Too Good To Go now also delivers rescued food directly to consumers’ doorsteps in Germany.
• Claridge’s Bakery in London recently introduced a daily Mayfair Meal Deal, featuring a signature sandwich, a drink and a sweet treat.
• In an industry first, Mews and Uber are integrating ride bookings directly into the hotel management system.
• Smyth in Chicago is named number 1 on the list of North America’s 50 Best Restaurants.
• Crystal Lagoons launches new 500 m² small Lagoons by Crystal Lagoons™ model.

Enjoy reading!

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Local Taste 010 | A year of culinary walking and tasting at restaurants in Rotterdam

2-6-2026

Since June 1, Rotterdam has its own edition of Local Taste. This new glossy city magazine invites food lovers and urban explorers to (re)discover the city through its vibrant culinary scene. The magazine features a wide variety of restaurants, bars, and hidden gems for lunch and brunch. With the magazine in hand, readers can make their way from one tasting experience to the next. Each edition includes ten Taste Coins, which can be redeemed for a tasting at participating venues.

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ASTER at ’t Kadaster in Ostend | Pop-up restaurant by chef Túbo Logier

29-5-2026

This summer, chef Túbo Logier, known for the Brussels-based restaurant ASTER, will open a temporary pop-up in Ostend. From early June through the end of August, he will bring his ingredient-driven cuisine to the Belgian coast. In doing so, he also returns for a while to the region where he grew up (Gistel). The pop-up, ‘ASTER at ’t Kadaster’, opens on June 3 at ’t Kadaster, located at Alfons Pieterslaan 39 in Ostend, and will run through the end of August.

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Futuristic makeover for the ‘Underwater Room’ at The Manta Resort off the coast of Pemba Island

28-5-2026

Spending the night underwater still sounds like something straight out of a science fiction movie, but at The Manta Resort it has been reality for more than a decade. The resort’s iconic ‘Underwater Room’ has now received a complete makeover. The renewed underwater hotel room is the third generation of the concept, combining design, sustainability and immersive nature experiences in a way that perfectly matches the growing demand for regenerative tourism and unique hospitality experiences.

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Tacite opens in Amsterdam South | The first restaurant of Joris Koudstaal and Daan van Splunteren

26-5-2026

After years of working in Dutch fine dining at restaurants including Aan de Poel**, MOS* and De Nederlanden*, chef Joris Koudstaal and maître Daan van Splunteren are opening restaurant Tacite in Amsterdam South. Drawing on their experience, the duo is creating a signature style entirely their own.

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abc kitchens celebrates the summer with Mexican courtyard pop up at The Emory

22-5-2026

This June, abc kitchens by world-renowned chef Jean-Georges Vongerichten is bringing his signature taste of Mexico to London with a tequila-fuelled takeover of the courtyard at The Emory.

Are the flavours of Mexico trending? In just a couple of weeks, restaurant TATEMADO, a Mexican fine dining restaurant in Ostend (Belgium), will open its doors. Meanwhile, all restaurants of THE ENTOURAGE GROUP are serving a variety of Paloma cocktails until May 31.

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