Trends we spotted | Week 27

6-7-2026

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• The Lounges chain with 250+ venues in the UK will open its first location overseas in Essen, Germany.
• After weather codes yellow, orange and red, there’s one more colour to watch this summer – Code Purple at Bagels & Beans.
• Brouwerij (brewery) Homeland in Amsterdam launched its own lager, Homeland Puur Pils.
• Pick up your pizza by kayak at the ‘Paddle In’ at Otomat in Ghent.
• Handwritten Collection, a characterful collection of bespoke hotels launched by Accor in 2023, recently announced a significant milestone with the opening of its 50th address.
• At McDonald’s Germany, you can enjoy 23 international product highlights during ‘Mission: World Menu’.
• Travel And Tour World (TTW) recently unveiled its Top 100 Luxury Hotels in the World 2026, a global ranking honouring exceptional properties redefining modern hospitality.
• Great news for Belgian fries lovers heading to Paris, chef Mallory Gabsi has opened his Fry Shop 140 Degrés.
• Wonder, a leading food technology platform, and Zipline, an autonomous delivery service, recently announced a partnership to bring on-demand drone delivery to Wonder locations across Texas.
• Inspiration for ice cream parlours: we spotted ‘Cookies Cloud Cups’ at Ovis Coffees in London.

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Restaurant Luwte opened last month in Groningen | Casual fine dining with northern produce

3-7-2026

Chef Falk van Essen and host-sommelier Caroline de Vries recently opened restaurant Luwte at Zwanestraat 26 in Groningen. In a characterful 19th-century listed building, they bring high-end gastronomy in a relaxed, approachable atmosphere. The name Luwte refers to ‘a shelter from the hustle of everyday life’.

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S’mores Frappuccino returns to Starbucks in the US this summer

2-7-2026

The S’mores Starbucks lineup is making its return this summer. The popular S’mores Frappuccino, first introduced in 2015, is back on the menu alongside two new additions: the S’mores Cold Brew with Marshmallow Cold Foam and the S’mores Chai. According to Starbucks, the beverages are inspired by the nostalgic flavors of s’mores, the classic campfire treat made with toasted marshmallow, chocolate and graham crackers.

’S mores are becoming increasingly popular here too when we have barbecues. Would we in Europe also enjoy the combination of coffee and ’S mores?

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Trends we spotted | Week 26

30-6-2026

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Two acquisitions in a single week underscore Fletcher Hotels’ pace of growth in Germany, Berghotel Astenkrone in Winterberg-Altastenberg and Fletcher Hotel-Restaurant Sundern-Sorpesee.
• Restaurant Jondani has been honoured with a Best of Award of Excellence from the Wine Spectator, the leading international American wine magazine.
• Restaurant SMAEK in Geldrop has recruited Rowin Geurts and Marcia de Bruijn. The couple will take up their posts as respectively head chef and maître d’ in September 2026.
• New strategic initiative ‘Buurthotel’ connects Amsterdam hotels, the local council and residents through a new concept: ‘co-tourism’.
• Restaurant Noor in Groningen has opted for a proactive solution to a commercial dispute by applying for a suspension of payments and will remain open till the end of 2026.
• The Berkeley and Summerill & Bischop announced a collaboration celebrating the art of entertaining in your suite.
• Duke of Tokyo De Pijp opens its doors this week (July 2) on Ferdinand Bolstraat in Amsterdam.
• Spotted on the Instagram account of We Like Côte d’Azur – When designers take over the Riviera.
• Inspiration for ice cream parlours: Leiden welcomed ice cream parlour and chocolatier Madaq, where visitors can pull up by boat for an ice cream, an actual ‘ice cream float-through’! And a great, luxury gelato gift box by Zona.

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Fresh, fruity and quick to serve | De Kuyper Batched Spritz range for hospitality

26-6-2026

The spritz is no longer just a seasonal one-hit wonder on the cocktail menu. Especially as summer approaches, demand continues to grow for light, fruity and refreshing serves that suit sunny moments and busy days in hospitality. Koninklijke De Kuyper is responding to that demand with a new De Kuyper Batched Spritz range for the hospitality sector. From week 25, De Kuyper Elderflower Spritz and De Kuyper Limoncello Spritz will be introduced in the Netherlands, available in a 100cl Batched Cocktail bottle and a 20-litre KeyKeg. In addition, De Kuyper is launching an Orange Spritz, available exclusively in KeyKeg format.

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NYX Hotel Amsterdam Rembrandt Square opens as a cultural meeting place in the city

26-6-2026

With the opening of NYX Hotel Amsterdam Rembrandt Square on June 25, Amsterdam is gaining more than just a new hotel. The first NYX Hotel in the Benelux combines hospitality, art and culture in a destination designed to bring people together. Located near Rembrandt Square, the hotel embraces a role that extends beyond accommodation. Through a dedicated cultural programme, a permanent art collection and hospitality concepts focused on connection and experience, the hotel aims to contribute to the city’s creative energy. The concept reflects a broader hospitality trend in which hotels are increasingly evolving into destinations, community hubs and platforms for local talent.

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Île de Bisous brings Mediterranean summer evenings to Amsterdam South

23-6-2026

This summer, Amsterdam South is gaining a temporary Mediterranean hotspot. With the launch of Île de Bisous, Bisous and Strandzuid are joining forces for a two-day waterfront event. On July 10 and 11, Strandzuid will transform into an atmospheric open-air destination inspired by the Côte d’Azur, where gastronomy, entertainment, and togetherness take center stage.

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Trends we spotted | Week 25

23-6-2026

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• As Anantara Hotels & Resorts celebrates 25 years of meaningful travel, the brand is shining a spotlight on the people who have shaped its story with the launch of the ‘People Who Inspire’ series.
• Mandarin Oriental and Amouage unveil ‘Whispers of the Fan’, a bespoke luxury amenities collection inspired by the art of hospitality.
• Paris is celebrating the release of season 4 of the hit series The Bear on Disney+ with a special pop-up. On June 27 and 28, fans can enjoy the famous beef sandwich from The Bear at restaurant Amagat.
• We recently wrote about the combination of tea and cheese, and now we’ve spotted a Gouda Latte, or Gouda Cheese Iced Latte, created by YourCoffeeDude.
• One of Monaco’s most iconic beach clubs, La Rose des Vents, has received a colourful Gucci makeover. Check out the details in the images, we love it!
• We love the idea of serving mini cocktails, like the mini Espresso Martini featured in a reel by L’Antica Enoteca in Rome.
• Barista Cafe is expanding to 30 branches in the Netherlands, with a focus on nationwide coverage.
• Effium has developed an innovative pan which, inspired by rocket technology, uses up to 50% less gas and cooks faster and more efficiently.

• Bagels & Beans is looking for a new bagel manager in Zutphen and is organising an open day for this purpose on June 29.

 Enjoy reading!

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Zwarte Cross snack set for nationwide launch | Tante Rikanto already outselling frikandels and croquettes

19-6-2026

With great pride and rumbling stomachs, the organization behind Zwarte Cross, the Feestfabriek Alles Komt Goed BV, has announced that the Tante Rikanto snack will soon be available nationwide in the Netherlands. “A milestone that will shake up the food & beverage world,” according to the former Zwarte Cross festival director and the snack’s namesake, Tante Rikie.

2 minutes read

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Museum of Ice Cream opens its sweetest adventure yet in Las Vegas 

18-6-2026

As the largest Museum of Ice Cream location to date, the Las Vegas flagship delivers a larger-than-life celebration of joy. Spanning 14 one-of-a-kind installations inspired by the energy, glamour and playful spirit of Las Vegas, the experience invites guests to indulge their senses through immersive, whimsical environments and plenty of sweet surprises.

2 minutes read

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