Robot Mario, the new employee and mascot of the Marriott Hotel Ghent
The Marriott Hotel Ghent has a new employee since late June. The humanoid robot Mario. Now almost two months later, Mario is a local celebrity and he has his own ‘Mario Monday’. On these days he examines issues surrounding the hotel, he is trying out rooms and visited the football club Gent which is sponsored by the Marriott Ghent.
The success of Robot Mario
We read all the press coverage late June and planned an article in a later stage about the effect of the humanoid robot for the hotel. According to Annabelle Stevens (Marketing Marriott Ghent) Mario has stolen many hearts. School classes have come to meet Mario and his dedicated ‘dad Thomas’ can’t watch Mario’s performances alone any longer. Nowadays a number of front office staff accompany Mario occasionally in the things he says and does.
Mario is deployed in the MICE (Meetings, Incentives, Conventions, Exhibitions) market for a welcome or farewell speech, he gives classic PowerPoint presentations or talks about the menu during diner. Another big advantage, Mario speaks a couple of different languages! He is regularly present at the front office, which is especially great for children.
Mario does not replace staff, it is an extra level of experience. Mario even performs a mascot role every Monday through Facebook under the name ‘Mario Monday’. He investigates all issues surrounding the hotel. He already tested a room and checked whether the area around the hotel was well cleared after the Ghent Festivities for example. Thus, the mascot is part of the storytelling by the Marriott Ghent.
QBMT; the company that has designed Mario
Humanoid robots are already used for a while in the healthcare sector. In the hotel sector, this is one of the first times we hear about deploying a robot. The robot is a product of the Belgian company QBMT from Ostend, which has produced more than 100 Zora humanoid robots for the healthcare sector in Belgium, the Netherlands, France and Switzerland.
Website: The Marriott Hotel Ghent