Restaurant chain Flat Iron launches its limited edition Butchers Box and online shop
This November, self-taught butcher and Founder of Flat Iron, Charlie Carroll, is pleased to announce the launch of Flat Iron’s limited-edition Butcher’s Box and online shop, bringing the best quality beef to doorsteps across the UK with one click.
In 2012, the same year he set up Flat Iron, Charlie travelled to Thirsk in Yorkshire to meet third-generation beef farmer Charles Ashbridge and together they decided to put together a herd that produced the best beef possible. Using extensive knowledge on breeds, feed and husbandry the pair nurtured the herd at the farm where they focused on reviving and perfecting rare and native cattle. Since opening, diners have been lucky enough to taste meat from the herd via the Flat Iron specials. Now, for the first time, a selection of cuts from the Flat Iron herd are available to buy and cook at home with the Butcher’s Box.
Butchers Box by Flat Iron
Fans of Flat Iron are now able to recreate restaurant favorites from the comfort of their own home. Contents of each Butcher’s Box have been carefully selected by Flat Iron’s Head of Beef, Fred Smith, and hand prepared in the butchery by in-house butcher, Calum Eades. Each limited-edition box contains a mixture of prime steaks and secondary cuts, all carefully seam-butchered to Flat Iron’s exacting standards. The box also contains burgers made with a superlative blend only possible when dealing with an entire carcass, a relatively lean blend of mince made with well flavored cuts and a traditionally prepared hind-quarter roasting joint, a centerpiece worthy of any feast.
Adapting to COVID-19
Besides the Butchers Box, Flat Iron’s online shop is a one-stop shop selling their cult cleavers and 3oz whiskey flasks. Coins direct from the Flat Iron Mint are also available to purchase, which can be -during better times- redeemed in restaurant, providing the perfect stocking fillers for now. Flat Iron Butcher’s Box is £90 and available to buy at their online shop. Boxes become available at the beginning of each week with limited availability.
“We’ve always worked closely with our suppliers and have spent years rearing our own herd and understanding the relationship between different breeds, ages, finishing diets and flavour so we’re excited to be able to bring the full Flat Iron experience into homes across the Nation. I think now more than ever, people want to have the best of everything delivered to their door and be able to get restaurant quality food and produce at home so I’m pleased that we can provide our guests the chance to get their own hands on our incredible beef. Whether it’s for a special occasion or the weekly shop, we wanted to showcase the quality of all the produce that we at Flat Iron are so privileged to be able to use from our own herd of cattle,” says Founder, Charlie.
Founder Charlie Carroll opened Flat Iron in 2012 as a pop-up above a pub in East London. Committed to doing a few things really well, Charlie aimed to make great steak available for everyone. Flat Iron now has seven restaurants across London -and soon to open on its seventh restaurant on James Street, Marylebone. Working closely with British farmer Charles Ashbridge, Charlie and Head of Beef Fred Smith have created their own herd of Flat Iron cattle in Thirsk, Yorkshire, where they are concentrating on reviving and perfecting rare and native breeds. Visit Flat Iron’s website for more information about their concept.
Website: Flat Iron