Restaurant BINGO | S.Pellegrino created a new dining Challenge to support restaurants


Unfortunately the Restaurant Bingo (“Program”) is only open only to legal U.S. residents, who are 18 years or older and they need to have an Instagram account.  But it might be inspiration for other companies that have a big heart for the hospitality industry in Europe!

S.Pellegrino’s Restaurant BINGO gamifies food cravings to benefit the James Beard Foundation’s Food and Beverage Investment Fund for Black and Indigenous Americans.  S.Pellegrino® Sparkling Natural Mineral Water and Netflix Queer Eye’s Tan France are encouraging food lovers to support the restaurant industry alongside the James Beard Foundation with the launch of S.Pellegrino’s Restaurant BINGO. This new month-long program which started on February 12th provides fans with an easy way to support their local restaurants, simply by ordering food and participating in BINGO-style challenges. Check out the post by Tan France inviting everybody to play along in the other part of this article.

Restaurant BINGO | Not your standard BINGO

Tan France, a natural-born host and food-lover himself, is excited to join S.Pellegrino to support the restaurant industry through some of the coldest, toughest months of the year, while inspiring others to do the same.

Over the next four weeks, France will unveil a new Restaurant BINGO board theme via Instagram (@tanfrance) with food-related challenges at the beginning of each week. Themes include ‘Around the World’ and ‘Food Love’, and square challenges will range from ‘Cake Just Because’ to ‘Sushi & Pizza on the Same Day’. Consumers can claim a square on the weekly board by posting a photo of their order that matches the challenge on that square using #SupportRestaurants, #Promotion and tagging @sanpellegrino_us.

This isn’t your standard BINGO, no 5 across needed, just fun challenges defined in each square for food lovers to pursue. Consumers will have one week to capture photos for the various BINGO squares. Up to five of those posts will trigger a $1 contribution from S.Pellegrino to the James Beard Foundation Food and Beverage Investment Fund for Black and Indigenous Americans, up to a total of $50,000 over the course of the four weeks. The fund provides grants to businesses in the food and beverage industry that are majority-owned by Black or Indigenous individuals.

The post in which Tan France invites everybody to play along: (text will continue below the video)


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Een bericht gedeeld door S.Pellegrino (@sanpellegrino_us)

Supporting the culinary community

“During these challenging times for the culinary community, S.Pellegrino remains committed to supporting the restaurant industry and finding creative ways to encourage diners to do the same,” said Sara Mayer, Senior Marketing Manager for S.Pellegrino. “We’re thrilled to offer a fun way to safely enjoy a restaurant experience, while also supporting our longtime partner, the James Beard Foundation, and their Food and Beverage Investment Fund for Black and Indigenous Americans.”

For more information and to support restaurants by playing Restaurant BINGO with Tan France and S.Pellegrino, follow S.Pellegrino on Instagram @sanpellegrino_us and hashtag #SupportRestaurants. Check all the rules on their website!

About S.Pellegrino® Sparkling Natural Mineral Water

S.Pellegrino® Sparkling Natural Mineral Water is a premium sparkling mineral water that flows naturally from a thermal spring in San Pellegrino Terme, near Bergamo (Lombardia). S.Pellegrino has unique balance of effervescence and rich minerality which cleanse the palate and amplify subtle flavors, making it the perfect complement to fine food and wines. Its clean, refreshing taste has distinguished S.Pellegrino as a preferred sparkling water by leaders of the global culinary community.

S.Pellegrino is a proud supporter of premier culinary programs, such as The James Beard Foundation, World’s 50 Best Restaurants, The Food & Wine Classic in Aspen and S.Pellegrino Young Chef. For more information, visit or

About the James Beard Foundation Food and Beverage Investment Fund

The James Beard Foundation is committed to giving chefs a voice and the tools they need to make the world more sustainable, equitable, and delicious for everyone. In acknowledgement of the immeasurable contribution that the Black and Indigenous communities have made to the modern American foodscape, the Foundation has launched the James Beard Foundation Food and Beverage Investment Fund for Black and Indigenous Americans. The Foundation’s new investment fund will provide $15,000 grants to diverse food and beverage businesses that are majority-owned by Black or Indigenous individuals, across six regions nationally. For more information, visit their website.

Website: Restaurant BINGO by S. Pellegrino

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