Privacy Statement of


  1. Introduction

Our privacy policy is intended to inform you about the data we collect, why we collect it, whether the data is shared with third parties, how long they are held, what rights you have and how you can exercise your rights.

  1. Who we are

The Dutch website and the website in the English language have been our platform since 2007 on which Van Spronsen & Partners hospitality consultancy, is showing their knowledge of trends in the hospitality sector appearing worldwide. Van Spronsen & Partners hospitality consulting is responsible for all details concerning both websites and we have created this privacy statement in order to demonstrate our firm commitment to your privacy. We will never offer any information about you to any party outside our company without your written consent. The company is located at Rijnsburgerweg 80, 2333 AD Leiden, to be reached by phone on +31 (0) 71 541 88 77 or by mail

  1. Which personal data do we process and why?

If you visit our website, we will only collect information from Google Analytics. Google Analytics collects anonymous data, we use Google Analytics in particular to determine the number of visitors to the website and the popularity of articles. Your computer reaches us via a particular IP (Internet Protocol) address. This can tell us things like what part of the world you’re connecting from. Or what service provider you are using. We may use your IP address to help diagnose problems with our server, and to administer our website.

If you subscribe to our newsletter, the weekly trend mail, the following personal data will be processed by us:

First name, name, e-mail, company name (except for the e-mail all voluntary)

We ask this information to send you our newsletter every week. We ask your company name to be able to send you customized content at a later stage and to determine which type of companies are interested in our information.

  1. Are your personal data shared with third parties?

We will never offer any information about you to any party outside our company without your written consent as we haven’t done the since we started.

  1. By whom / in which systems are your data processed?

We call upon the following third parties to be able to carry out our part of the agreement with you. All parties ensure that they are GDPR proof.

Mailchimp: We make our newsletters using the system of

Google analytics: Google Analytics collects  anonymous data.

Facebook: When you log in with Facebook, Facebook places a cookie to remember your session. The same applies to Twitter, Instagram, Pinterest and Google Plus.

  1. How long will your personal data be stored?

Subscriptions for our newsletter will be kept as long as you wish to continue receiving the newsletter as soon as you unsubscribe your data will be deleted.

  1. Which cookies do we use?

The cookies used on the websites and are only analytical cookies for optimizing the use of the application. We do not use so-called tracking cookies to identify you and to adapt content to your profile.

Certain cookies expire at the end of your session. Other cookies remain active, but for a maximum of 2 years.

  1. What rights do you have?

You have various rights that you can exercise by contacting us via the above stated contact details.

  • Inspection of your personal data that are processed by us, the correction of inaccurate / incomplete personal data or the removal of personal data, as well as – in certain cases – restricting the processing of your personal data.
  • Submitting a complaint to the supervisory authority, if you are not satisfied with the handling of your question or complaint by us, using the following information:
  1. How can you exercise your rights?

For all your questions or complaints regarding the processing of personal data, please always communicate them only by e-mail to the e-mail address Your question will always be dealt with within the legal period of 30 calendar days.

Horecatrends and its logo are trademarks of Van Spronsen & Partners hospitality consultancy. The Horecatrends website and newsletter are copyright Horecatrends. All rights reserved. Other brands or products mentioned or featured are trademarks, service marks, registered trademarks or registered service marks of their respective holders. We always credit the owners of the trends, ideas or inspiration we write articles about.

Please leave your contact details for a weekly tip from our editors. Of course we’d never share your details with others.
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