A milk bar (de MelkSalon) will pop up in Amsterdam. The MelkSalon is a temporary pilot and design room where the value of milk will be rediscovered. From 1 to 30 April at the Oude Spiegelstraat 6.
The Melksalon brings consumers, dairy farmers, dairy processors, designers and scientists together, to rediscover the value(s) of milk. Amongst other things they will organize lectures, design sessions, movie nights and walking tours. The full program is available here (unfortunately only in Dutch). With as highlights some Milk Talks and design sessions under the guidance of experts, an Old Amsterdam Milk Tour and some dinners with catchy titles such as Milk Unchained! And Milk Multi Culti! The dinners are in cooperation with Gilbert Kolff. The pop-up Melksalon is both a shop and a milk bar where you can walk in to taste special kinds of milk.
Why a Milk bar?
Around 1900, the streets of Amsterdam knew many milk parlors, where inhabitants could buy a glass of milk of local farmers. Today we buy milk in the supermarket, but milk still holds an important role in the Dutch history, (food)culture, economy, innovative spirit and in the countryside. Yet, many know little of this rich influence of milk. Milk in the supermarket has become an anonymous bulk product. At the same time there is a strong public debate about the consumption of milk, the impact on the environment and landscape, and the price one pays for it. With the pop-up MelkSalon they want to remove milk from the anonymity, and start a dialogue about the meaning of the product for our culture and society.
The pop-up Melksalon is an initiative of Sietske Klooster and Food Cabinet and is supported by the Dutch Dairy Association, The Milk Story, Triodos Foundation and the Committee Agricultural Innovation North Brabant.
Website: De MelkSaon