Pop-up cheese store Castello
Cheese brand Castello opened a pop-up store in New Babylon, The Hague. The pop-up store will be open for three months a culinary cheese experience. Consumers can taste forty kinds of cheese with matching wines. The goal is to surprise consumers and to come in contact with the consumers to get their opinion. Chef cook Joop Braakhekke opened the pop-up store and demonstrated the culinary possibilities with Castello. Soon the Castello pop-up store will open in cities like London, Berlin and New York.
Website: Arla
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