12-62012

Pizza at your doorstep

12-6-2012

Domino’s pizza ran a campaign at their home market. They used a door-to-door guerilla strategy, placing flyers under each door (half in, half out), in a way that is seemed real oven spatulas delivering straight from the oven inside the house. From the 2000 flyers, with 10% discount for the next order, 14,5% were redeemed and overall sales increased 12%. Advertising Agency: Artplan, Rio de Janeiro, Brazil.

Bron: Ads of the world

Website: Domino’s Pizza

Please leave your contact details for a weekly tip from our editors. Of course we’d never share your details with others.

Name
First name Family name
E-mail*
Company name
Comments
This field is for validation purposes and should be left unchanged.

Pizza at your doorstep

12-6-2012

Domino’s pizza ran a campaign at their home market. They used a door-to-door guerilla strategy, placing flyers under each door (half in, half out), in a way that is seemed real oven spatulas delivering straight from the oven inside the house. From the 2000 flyers, with 10% discount for the next order, 14,5% were redeemed and overall sales increased 12%. Advertising Agency: Artplan, Rio de Janeiro, Brazil.

Bezoek horecatrends op