Pizookie | Pizza, cookies and vanilla ice cream!


  • (PRNewsfoto/BJ's Restaurants, Inc.)

On National Cereal Day, Thursday, March 7, BJ’s Restaurant & Brewhouse® launched the first of a line of cereal-enhanced Pizookies®, which will be rolled out throughout 2019. The inaugural flavor, a Cinnamon Toast Crunch™ Cereal Pizookie®, will feature a buttery sugar cookie baked in its own deep-dish pan and topped with rich vanilla bean ice cream, Cinnamon Toast Crunch™ cereal and cinnamon sugar. The Cinnamon Toast Crunch™ Cereal Pizookie® is the dessert that Millennials have been looking for – a little bit of whimsy paired with a nostalgic treat that can be eaten at any time of day.

Pizookie | Adding cereals to this iconic dessert

Making adult decisions all day long can be stressful – bills, taxes and responsibilities can seem endless. BJ’s is providing one decision that’s easy for everyone: a favorite dessert featuring a favorite childhood treat. According to Mintel (2017), 74% of US cereal consumers agree cereal is great for a snack, pushing the occasion beyond breakfast and even beyond the bowl – making the new cereal Pizookies® the perfect indulgence.

“At BJ’s, we are always innovating new product offerings to add a little more fun to our menu and the dining experience we deliver,” said Kevin Mayer, EVP, Chief Marketing Officer of BJ’s Restaurants Inc. “The Pizookie® dessert is so iconic for our guests and adding this cereal twist will deliver some nostalgia to their favorite childhood cereal. The launch of our new cereal Pizookie® is just the first of many that we will debut in 2019!”

The Cinnamon Toast Crunch™ Cereal Pizookie® will be available at all BJ’s Restaurant & Brewhouse locations starting on March 7, for a limited-time only. Other Pizookie® flavors include recently added Hot Fudge Brownie, Chocolate Chunk, Peanut Butter, White Chocolate Chip Macadamia Nut, Cookies ‘n’ Cream, Salted Caramel, Triple Chocolate made with Ghirardelli®, Monkey Bread and Gluten-Free Chocolate Chip. Every flavor, including the new Cinnamon Toast Crunch™ Cereal Pizookie®, will be available at all BJ’s Restaurant & Brewhouse® locations, and eligible for BJ’s $3 Pizookie® Daily Brewhouse Special, every Tuesday.

Website: BJ's Restaurant & Brewhouse

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