PinkFreeWifi: Free Wi-Fi in exchange for a like
More and more bars and restaurants offer free Wi-Fi in exchange for a Like or Tweet. PinkFreeWifi also provides a powerful database to obtain data which an entrepreneur can use to get acquainted with his or her guests and use to organize an appropriate campaign or activity.
Still bars, hotels and restaurants that don’t offer free Wi-Fi
With a website such as hospitalitytrends.eu we spot developments at an early stage. We wrote an article about SO WIFI by the end of 2012, which is also a supplier of routers for ‘free Wi-Fi in exchange for a like’. Meanwhile, there are more free Wi-Fi providers on the market, including PinkFreeWifi. This company is based in the Netherlands but has implemented PinkFreeWifi worldwide and they create benefits for their customers by offering the router and a database. And since we also noticed that there are still many bars, restaurants and hotels that don’t offer free Wi-Fi, we have chosen to write another article about it.
Free Wi-Fi plus a data system
The software of PinkFreeWifi is developed in collaboration with the major manufacturers of routers such as CISCO and Merraki. PinkFreeWifi works from the cloud and is therefore always available. The system is focused on the social media and uses its statistics. The entrepreneur can use these data for promotional use. The system only uses data that users share via their open social media channels. For example the system will make analyzes like the demographic area your guests are coming from etc.
Tapas Bar Català uses PinkFreeWifi
There are already several companies using PinkFreeWifi. One of the best known users is surely the Tapas Bar Català in Amsterdam. This restaurant at the Spui – diagonally across from Café Luxembourg, has been around since 1985. The owner Gabriel Machin has taken over the restaurant in 1990 and serves only tapas with an authentic Spanish flavor. His quote:
“Our guests are our main focus and it has been our mission for years to give them that home-away-from-home feeling in the best Spanish style. We have our dishes and our kitchen under control and monitor the taste of our dishes, they taste as if they are made in Spain. Fresh, healthy and high-quality products. Amsterdam is a busy city with a very diverse audience that visits us. From the tourist to Prime Minister Rutte, but also our King and Queen, HRH Willem-Alexander and HRH Maxima enjoyed our service, quality and taste. In recent years, during the economic crisis, our industry had to deal with decreasing turnovers but our motto has always been to give our customers an enjoyable and pleasant evening. We looked around to find more market opportunities to better anticipate to their wishes. That’s how we got introduced to PinkFreeWifi and that has helped us tremendously in the communication with our guests. Our restaurant is in fact very small, we only have seven tables outside and seven tables inside. PinkFreeWifi told us of the opportunities that exist through social media today. Based on the data we pulled from the database, we have adapted our menus to the wishes of our guests. Our guests come from all over the world and we were able to adapt even better. As result: an enormous increase in turnover and a waiting line outside to enter our 40M2 large/small restaurant. We even won a TRIP ADVISOR Award.”