PERENNIAL® | The 50+ consumer is getting more and more important
We keep spotting more and more products, initiatives and simple, small gestures that benefit the 50+ consumer. Product wise we recently spotted PERENNIAL®. As they put it, the world over 50 is aging like no generation before, but the entrepreneurs behind PERENNIAL® think people could be aging better, and that is why they’ve launched their first product, to support those who want to thrive and not slow down like prior generations.
PERENNIAL® is just one of the products we recently spotted for the accelerating 50+ market in the US, we recently also spotted ‘Town Square’, an interactive experience for senior with dementia or Alzheimer’s. We think it’s trendy and time to start preparing the hospitality industry for the elderly guests. We don’t need to create new products but check if our daily offerings are attractive for this booming market. As they’re the ones that are enjoying more free time and most of them have the finance to have some fun! Unfortunately PERENNIAL® isn’t available on the Dutch market yet but we can expect these kinds of drinks or foods focusing on older groups of consumers, on the market within a couple of years.
PERENNIAL® | Launched to champion the 50+ consumer
Perennial’s debut product launching this spring is a clean, plant-based, nutrient packed, non-dairy beverage, utilizing a proprietary combination of fiber, vitamins and plant protein ‘cassettes’, that targets healthy aging. It goes beyond the animal, with the same complete protein and nutrient levels as 2% dairy milk, with an emphasis on digestion, bone and brain health. The ready to drink beverage is best consumed daily, and has no artificial colors, flavors or sweeteners, and is free of gluten, GMOs, and any animal products. Its satisfying nutty vanilla taste packs a lot of nutrient punch in its on-the-go 8oz serving size. With 11 essential vitamins and minerals, 3 grams of prebiotic fiber to enhance calcium absorption, and 32 mg of Omega-3 DHA, Perennial is just 140 calories per 8 fl. oz. bottle, and zero lactose or cholesterol. It’s great to start your day, for a post-workout recharge, as a snack or smoothie addition.
Perennial’s co-founders, Brent Taylor and Sara Bonham, were connected by a venture capitalist who knew they shared frustration over the lack of innovation for the 50+ consumer, the desire to champion this forgotten demographic and create a world they want to age into. Both also believe in the endless possibilities of plant inputs for health and sensory innovation. Taylor and Bonham bring complimentary skills to the unprecedented mission of building a brand to focus on scientific data of food and beverage products for this adult demographic. Prior, Taylor co-founded plant-based innovator Beyond Meat®, pioneering meat made from plants. He left the company in 2016, recognizing that the burgeoning 50+ market was very interested in plant-based and better-for-you products, but food innovation and tech in general, wasn’t marketed to, nor designed for them.
Meanwhile, Bonham, a scientist, had broadened her expertise in manipulating plant inputs as a participant in San Francisco based IndieBio, the world’s largest biotech accelerator and seed fund, where she perfected using plants to replicate the taste, texture and nutritional parity of dairy milk, an experience that is integral to Perennial’s preventative wellness formulation and digestibility. Long passionate about sustainability and progressive plant-science innovation, she had also worked developing cleaner, more transparent ingredients for food products and agriculture. Her experience at General Mills supported her position that small changes can make a massive impact in the food system.