Starbucks Roastery | Cold-pressed Americano exploration flight

21-9-2017

Starbucks unveiled Cold-Pressed Espresso this September, a new patent-pending cold extraction process that will serve as the foundation for a new menu of sparkling beverages that will debut at the company’s premium, Starbucks Reserve® Roastery in Seattle. They even serve a cold-pressed Americano exploration flight, a great idea to get people to taste the cold-brew coffees. We spotted the first cold brew coffee in 2014 and since it’s growing extensionally but is still rather unknown to  most of us. Great way to get familiar via a cold-pressed Americano exploration flight. read more

Nescafé | Ad for pop-up coffee shop trolls Starbucks

12-6-2017

Nescafé has opened a pop-up coffee shop in Toronto, where everyone has to bring and make their own coffee. Indeed, you have to bring your own coffee otherwise you will not be able to enter the Coffee Taproom. The pop-up is a stunt by Nescafé and designed to promote the Nescafé Sweet & Creamy coffee sticks. The ad for pop-up Coffee Taproom trolls Starbucks! read more

Starbucks | Spring Cups Celebrate the Arrival of the Season

14-3-2017

Starbucks is celebrating the spring with its first-ever spring hot beverage cup, available beginning March 16 at Starbucks stores in the United States and Canada.  A nice initiative to say goodbye to the gray days of winter and celebrate the spring. If you’re going to America soon, you might spot them. read more

Starbucks ice cream

20-2-2017

Ice cream lovers and Starbucks coffee lovers pay attention. Starbucks starts selling Starbucks ice cream at over 100 locations in the United States of America. In 2016 Starbucks already started with the pilot to sell ice cream in some of their bars. And it worked out. read more

Starbucks Red Cup Cheer Campaign in Europe

21-12-2016

The holidays are traditionally a time of giving. Starbucks Red Cup Cheer campaign which is currently taking place across Europe through December 24, is generating ‘Cheers’ for charity. During this period, a portion of Starbucks holiday beverage sales in Great Britain, the Netherlands, Switzerland, Austria and France will be directed to selected non-profit organizations. read more

Starbucks | The Espresso Cloud IPA

16-11-2016

Starbucks is serving a new coffee drink, blending craft beer with espresso: the Espresso Cloud IPA.  Innovation in your coffee and beer ;-). We wonder what this innovation will taste like….

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Sign language and deaf baristas at Starbucks

22-7-2016

A Starbucks in Kuala Lumpur, Malaysia looks just like the other stores in the region. Baristas are handcrafting beverages with the rich aroma of coffee lingering in the air. However, when customers reach the counter to order a drink, they’ll notice something different. Instead of calling out beverage orders, baristas use sign language. read more

FoodShare program by Starbucks

21-4-2016

In March Starbucks announced to donate ready-to-eat meals to food banks from its 7.600 company-operated stores in America through their new FoodShare program. Initially, this will be accomplished through an existing collaboration with Food Donation Connection and a new partnership with Feeding America. read more

The next generation Starbucks

6-3-2015

‘The Roastery and Tasting Room’ of Starbucks in Seattle is the new next generation Starbucks. In this concept store their Coffee brand Reserve (their premium coffee line) is being roasted. Starbucks hopes to attract coffee connoisseurs and amateurs alike with this new concept.

We already read articles about ‘The Roastery and Tasting Room’ with all the great pictures of this new Starbucks location. But recently we saw the video above and thought that our reader had to see this one as well. For pictures you can have a look at the article by PSFK.

The next generation Starbucks

‘The Roastery and Tasting Room’ opened December 2014 and is located in Starbucks hometown Seattle, just a couple of blocks of their first location. The Starbucks ‘Roastery and Tasting Room’ is thoughtfully designed as an immersive, all-sensory experience where coffee takes center stage. They like to describe it as if guests experience a Willy Wonka feeling! A detail in the interior you notice right away, coffee beans traveling in clear and copper tubes from the roaster to the bar where they will be brewed.

Starbucks has plans to open more ‘Roastery and Tasting Rooms’ in cities like New York, San Francisco, Los Angeles and Chicago.

The AntiCafé – more comfortable & cheaper than holding office in the Starbucks

20-2-2015

Leonie van Spronsen, lives and works in Paris and visited the AntiCafé. At this place you pay for the time you spend there!

In big cities most people have small homes and big dreams. To make these dreams come true you need to make long hours of studying/working/meeting and with those small living situations and high rents, finding a place to work can be challenging.
This fact has made it completely acceptable to work in your local Starbucks/McDonald’s/Coffee shop but obviously this is not ideal, the manager does not appreciate you being there all day, the F&B is expensive and the furniture was not set up for comfort on the long haul.

This is where the AntiCafé comes in, a concept where you are at a hospitality outlet and pay for time instead of per item. For a couple of euro’s you receive;
• coffee and tea
• snacks and fruits
• fast Wi-Fi
• access to a projector, printer, scanner and board games
• in addition, you are welcome to bring in your own food/soft drinks
You come in, receive a keycard that you need to hold onto until you leave, then when you are ready to leave you ‘check-out’ and pay per hour (€4 for the first hour, €3 per hour for the following hours and a maximum of €16 per day), that’s how easy it is.
Weekend days all Parisian locations fill up completely, you really have to be early to get a good spot!

The idea is to create a shared space where people can work, inspire each other or just have an extension of their living rooms. Maybe the mission statement is somewhat idealistic, dare I say hippie, but the practicality of the concept is very convenient. You are working between people from all over the world, hearing a plethora of languages, have access to unlimited drinks & snacks and you are comfortable in a beautiful, light space. I hope the AntiCafé will take the world by storm!

Editor’s Note: In the Netherlands we have a meeting concept, Seat2meet. You can work here and get free Wi-Fi, coffee, tea and lunch. Their business model is renting meeting rooms: premium spots for flexible workers who want a little more quiet, and meeting rooms for groups. The only conditions if you want to work here; you need to show your ‘social capital’ meaning, everyone present is aware of your expertise and if possible you help each other. Meanwhile Seats2meet has quite a few branches. Perhaps an idea for Paris?

And while we’re at it: look at DrawAttention. You can buy whiteboard stickers here to stick on your laptop cover, on which you can advertise your expertise or say you don’t want to be disturbed!