The next generation Starbucks


‘The Roastery and Tasting Room’ of Starbucks in Seattle is the new next generation Starbucks. In this concept store their Coffee brand Reserve (their premium coffee line) is being roasted. Starbucks hopes to attract coffee connoisseurs and amateurs alike with this new concept.

We already read articles about ‘The Roastery and Tasting Room’ with all the great pictures of this new Starbucks location. But recently we saw the video above and thought that our reader had to see this one as well. For pictures you can have a look at the article by PSFK.

The next generation Starbucks

‘The Roastery and Tasting Room’ opened December 2014 and is located in Starbucks hometown Seattle, just a couple of blocks of their first location. The Starbucks ‘Roastery and Tasting Room’ is thoughtfully designed as an immersive, all-sensory experience where coffee takes center stage. They like to describe it as if guests experience a Willy Wonka feeling! A detail in the interior you notice right away, coffee beans traveling in clear and copper tubes from the roaster to the bar where they will be brewed.

Starbucks has plans to open more ‘Roastery and Tasting Rooms’ in cities like New York, San Francisco, Los Angeles and Chicago.

Bron: Starbucks

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