Contest for Holiday Cheermakers around the U.S. by Starbucks

18-12-2023

December 14, Starbucks started their search for five of the merriest homes in the U.S. – and the stories behind the people who bring cheer to their neighborhood during the holidays. This holiday season, Starbucks is teaming up with singer, songwriter and actress Christina Milian. From December 14 through Sunday, December 17, Starbucks invited everyone to share how their home’s holiday display brings cheer to their neighborhood. Everyone could submit an image of their very merry home to holidaycheermakers.com and share their story and inspiration for a chance to be selected as one of Starbucks Holiday Cheermakers. Five winners will receive Starbucks Cards for their neighborhood to enjoy.

The contest already closed but we think it’s a great idea to organize a contest like this as local shops! Even in the Netherlands where most Christmas decorations are modest in comparison to some streets in the USA!  

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‘Art of the Espresso Martini’ and other experiences launch at U.S. Starbucks Reserve Roasteries

4-8-2023

Customers visiting the Starbucks Reserve® Roasteries in Chicago, Seattle and New York can explore the craft, theater, and innovation of Starbucks Reserve® coffee with three new, Starbucks Reserve® Signature Experiences: ‘Art of the Espresso Martini’, ‘Oleato™ Tasting Experience’ and ‘Coffee Lab: A Journey of the Senses’.

If you’re visiting one of the above Starbucks Reserve Roasteries it might be a great idea to combine it with shopping for some coffee knowledge!

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Starbucks innovation lab | Hacienda Alsacia in Costa Rica

26-6-2023

Starbucks recently announced plans to develop a new sustainability learning and innovation lab at Hacienda Alsacia – the company’s global agronomy headquarters for research and development, located in Costa Rica. The lab will serve as a hub for hands-on and virtual learning opportunities for Starbucks partners (employees), students, researchers and industry leaders to innovate and scale sustainable solutions for some of the world’s most challenging environmental and social issues, including climate adaption and agricultural economics.

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The first Starbucks store in Rome has opened

15-5-2023

We were kind of surprised to read the press release of the opening of the first Starbucks store in Rome. Although we all know that the Italians love their espresso, ristretto and cappuccino, which are often described as the best coffees in the world, we thought there would be more stores already. But they’re going fast now: at the end of May they will also be opening two new stores in Roma Termini Station.

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Oleato | the new coffee ritual by Starbucks

24-2-2023

Starbucks recently unveiled a transformational innovation in coffee, Oleato – a line of coffee beverages that brings together the unexpected – Starbucks arabica coffee deliciously infused with a spoonful of Partanna cold pressed, extra virgin olive oil. The result is velvety smooth, delicately sweet and lush coffee that uplifts each cup with an extraordinary new flavor and texture. The new beverage platform which launched in Starbucks stores in Italy on Feb. 22, includes: Oleato™ Caffè Latte, Oleato™ Iced Shaken Espresso and Oleato™ Golden Foam™ Cold Brew. Followed by California in the USA this spring and later by Japan, the Middle East and the UK.

This new product by Starbucks made us think of Bulletproof Coffee we spotted a couple of years ago, although this is made with butter and some ‘Brain Octane oil’. We most certainly are going to try the new coffee ritual at Starbucks when we go to Italy this May.

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Starbucks Reserve® Empire State Building® celebrates connecting over coffee

1-11-2022

Spanning 23,000 square feet and three floors, Starbucks Reserve® Empire State Building® will introduce new experiences that celebrate connection over coffee. The store will offer exclusive, interactive coffee workshops and tasting flights as well as new coffee beverages, coffee-inspired cocktails and Princi food only available at the new location.

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New Starbucks BAYA® Energy & more new ready-to-drink beverages in 2022

7-2-2022

A new drink by the North American Coffee Partnership (NACP), a joint venture between PepsiCo and Starbucks, BAYA^TM Energy. They also expand its ready-to-drink (RTD) portfolio with new coffee beverages including Starbucks® Frappuccino® coffee drink with oat-milk.

NACP furthers its leadership position in RTD coffee as the category experiences double-digit growth driven by innovation and consumer demand. Starbucks is entering the energy category for the first time with the introduction of Starbucks BAYA^TM Energy, a ready-to-drink beverage that is crafted from caffeine naturally found in coffee fruit as well as antioxidant vitamin C for immune support* to give consumers a boost of feel-good energy.

We wonder when these drinks will be introduced in the European market!

Reading time: 2 minutes

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New store concept in New York by Starbucks Pickup and Amazon Go

22-11-2021

The new store integrates the digital and physical retail experience, bringing together the connection and comfort of a Starbucks café and convenience of ‘Amazon Go’s Just Walk Out’-shopping experience. The new store concept by Starbucks Pickup and Amazon Go in New York City at 59th between Park & Lexington, opened on November 18 2021.

Reading time: 4 minutes

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Starbucks joins effort to help speed COVID-19 vaccination delivery

21-1-2021

Last week, the Governor of the State of Washington, Jay Inslee announced at a press conference the goal of increasing the number of vaccines given to people each day from around 15,000 to 45,000. While the state hasn’t been allocated that many doses yet, that’s expected to change in the months ahead. To help meet the goal of being able to deliver more vaccines, the Governor has formed the new Washington State Vaccine Command and Coordination Center, a statewide public-private partnership comprised of companies including Starbucks, Microsoft, Costco, Kaiser Permanente, other health care groups and government organizations. Microsoft is lending its technology expertise and support, while Costco is focused on vaccine delivery by pharmacies. Kaiser Permanente is responsible for planning and delivery of mass vaccine doses to providers.

Nearly 24 million people in the United States have tested positive for COVID-19 and nearly 400,000 have died so far. So, this is an interesting co-operation in which the knowledge of Starbucks is focused on assisting with operational efficiency, developing models for vaccination centres that can be standardized and reproduced across the state and helping improve the patient experience. They tried to create the most streamlined Starbucks they ever built, that sells only one product. Read more about the knowledge they gathered in 10 days…

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Starbucks Launches Bar Mixato in Shanghai | New mixology offering elevates nighttime experience

29-10-2019

Starbucks Launches Bar Mixato in the Starbucks Reserve Roastery Shanghai. New mixology offering elevates nighttime experience at China’s coffee wonderland by blending specialty coffee craftsmanship with cocktail artistry. This will further elevate the multi-sensory experience of China’s coffee wonderland, and include a novel nighttime third-place experience that will enthrall coffee lovers and bar-goers alike. Bar Mixato features a full bar menu, which includes the global debut of 11 innovative coffee- and tea-based cocktails specially created and available only at the Shanghai Roastery. Classic cocktails, Italian aperitivo, wine, draft beer and mocktails are also available, as is a thoughtfully curated selection of complementary food choices that customers can pair with their favorite cocktails. The menu will be refreshed quarterly based on the flavors of new Starbucks Reserve coffees.

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