New Starbucks BAYA® Energy & more new ready-to-drink beverages in 2022
A new drink by the North American Coffee Partnership (NACP), a joint venture between PepsiCo and Starbucks, BAYATM Energy. They also expand its ready-to-drink (RTD) portfolio with new coffee beverages including Starbucks® Frappuccino® coffee drink with oat-milk.
NACP furthers its leadership position in RTD coffee as the category experiences double-digit growth driven by innovation and consumer demand. Starbucks is entering the energy category for the first time with the introduction of Starbucks BAYATM Energy, a ready-to-drink beverage that is crafted from caffeine naturally found in coffee fruit as well as antioxidant vitamin C for immune support* to give consumers a boost of feel-good energy.
We wonder when these drinks will be introduced in the European market!
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Starbucks BAYATM Energy | Available in Mango Guava, Raspberry Lime and Pineapple Passionfruit
These beverages were developed through the NACP, to create RTD coffee and energy products. Starbucks BAYA Energy is available in three delicious fruit flavors – Mango Guava, Raspberry Lime and Pineapple Passionfruit – and contains 90 calories and 160 mg of caffeine per 12 oz. can. Consumers in the USA can now find Starbucks BAYA Energy in grocery stores, national retailers, convenience stores and gas stations as well as online. Beginning March 1, customers can also find Starbucks BAYA Energy at Starbucks stores in the U.S.
Other new RTD Starbucks coffee beverages in 2022 with oat-milk
Starbucks BAYA Energy joins several new Starbucks RTD beverages that will launch later this year in local grocery stores, national retailers, convenience stores and gas stations as well as online grocery stores.
Following the success of oatmilk drinks in Starbucks stores, Starbucks is launching its first RTD products with oatmilk as the company works towards its commitment to expand plant-based menu choices around the world as part of the company’s goal to reduce carbon by 50% by 2030. It will be sold as: Starbucks® Multi-serve Cold Brew: Dark Chocolate Oatmilk and they will also introduce: RTD Starbucks® Frappuccino® Coffee Drink with Oatmilk, available in two flavors – Caramel Waffle Cookie and Dark Chocolate Brownie.
Starbucks® Cold & Crafted on Tap
Building off the success of last year’s launch of Starbucks Cold & Crafted, a single serve (11 fl. oz) cold brew coffee beverage with no preservatives, lower sugar and less calories than other options on shelves, Starbucks is introducing the new Starbucks® Cold & Crafted on Tap. Available later this year in two flavors– Black Unsweetened and Coffee with a Splash of Milk – just push the tap for a delicious stream of Starbucks Cold & Crafted in your cup of choice.
Starbucks® Nitro Cold Brew Splash of Sweet Cream
Joining Starbucks line-up of canned nitro cold brew later this year is a new flavor that expertly infuses cold brew coffee with nitrogen and a splash of flavored sweet cream. Starbucks TripleshotTM Zero Sugar Milk Chocolate.
Starbucks and PepsiCo established the NACP in 1994 to bring premium, high-quality RTD beverages to customers across the U.S. Over the 25+ years of the partnership the NACP has grown to more than $2.8 billion in annual retail sales.
*Vitamin C helps contribute to the normal function of the immune system