New Amarula cream liqueurs | Liqueur with a story
Amarula 
Alle (+ nog te lanceren) Amarula likeuren
The range of South African Amarula cream liqueurs has expanded with the arrival of two new flavors. The first Amarula vegan cream liqueur has the recognizable taste of the rare marula fruit, combined with coconut, caramel and vanilla. Unlike the other variants of the liqueur, the vegan Amarula contains no dairy. Another new flavor will be launched at the end of this year: Ethiopian Coffee, a deliciously creamy liqueur with a coffee flavour.
Last week I went to Rotterdam for Horecatrends to taste the new Amarula flavors. I had never tasted Amarula before, but I had heard of the brand. Normally I’m not a cream liqueur lover, but the Amarula liqueurs have now become the exception for me! My favourite? The new flavor: Ethiopian Coffee. ^Sifra Holtslag
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Two new flavours for Amarula cream liqueur | Vegan Cream liqueur and Ethiopian Coffee
More and more people choose not to eat and drink animal products anymore. The new Amarula Vegan Cream liqueur is a response to the current vegan demand. You can still taste the recognizable taste of the marula fruit, which is the basis for all Amarula liqueurs. In addition, the vegan liqueur has been given an exotic ‘touch’ by the addition of coconut, caramel and vanilla. The vegan variant is a delicious alternative for vegan lovers of creamy liqueurs. In addition, this liqueur does not contain any coloring or not natural flavouring and the Amarula Vegan is completely gluten-free and also suitable for people with a lactose intolerance. The vegan variant will be on the market at the beginning of 2022.
The new Ethiopian Coffee flavor will be available at the end of this year. The Ethiopian coffee beans have been added to the marula fruit and together they form a great match. This new variant of the liqueur has a subtle mocha and chocolate taste, which you can taste when you drink the Amarula chilled with ice or add a splash to a cup of coffee or espresso.
Amarula is also great to use in various recipes, for inspiration click here. In the Holiday Season in warm regions a ‘Frozen Peppermint Amarula’ sounds delicious but here in the Netherlands I would prefer an Amarula Don Pedro in front of a fireplace!
New looks, the same recognizable flavors
Soon the different flavors will be even easier to distinguish from each other. The Amarula bottles will get sleek, new looks in the future. The African elephant, who likes to eat the marula fruit, remains the symbol of Amarula. Bottles of the liqueur will soon be even more noticeable because they, each with their own color, will be provided with a sleeve over the bottles. The signature string around the neck of the bottle is handcrafted by the Handwork Hub, a black-owned, completely-women’s company. The women in this company own 51% of the shares, and get a great share of the company’s profit.
About Amarula and what they do
Amarula is a South African and creamy liqueur. The South African roots of Amarula can be found on the edge of the famous Kruger Park. There you will find the marula tree, which grows throughout Africa below the Sahara. An important and powerful tree, whose ovoid fruits are used in the liqueur. This tree cannot be planted by hand. No matter how hard people try, these mysterious African trees remain firmly true to their earthly roots, growing only where they want.
The marula tree is also known as the elephant tree. The elephant is very fond of this fruit. When the scent of ripe Marula goes into the air, the elephants travel great distances to taste the fruits. This is the signal for Amarula to start the harvest. Local communities are an integral part of the process, carefully hand-picking the fruit once the elephants have lifted their trunks for approval.
Amarula and the elephants are closely linked by African roots and the Marula fruit. With less than 400,000 elephants left in the world and their numbers declining at an alarming rate, Amarula has partnered with organizations to help protect elephants and protect their heritage. Read more about their own trust and the trusts they support on the Amarula website.
