Neat Burger | First location in London for this plant-based sustainable burger chain
Five-time FIA Formula One World Champion, Lewis Hamilton is collaborating with hospitality organisation ‘The Cream Group’ and investors including UNICEF Ambassador and early backer of Beyond Meat, Tommaso Chiabra, to revolutionize fast food when they launched the new concept Neat Burger, a plant-based sustainable burger chain. They opened their first site on September 2nd just off Regent Street in London. Neat Burger promises to transform the way people see plant-based food by appealing to not only those who follow plant-based diets, but any individuals, meat-eaters included, who want to eat delicious meat-free dishes that are more sustainable, healthier and ethical. The team has ambitious plans to expand the concept globally with 14 franchises planned in the next 24 months.
We have been spotting a lot initiatives which include the burgers or other products by Beyond Meat. Burger King recently tested Beyond Fried Chicken™ which was sold out in no time and this September Subway will introduce the Beyond Meatball Marinara sub in 685 participating restaurants in Canada and the U.S. for a limited time only. As far as we know Neat Burger will be the first plant-based sustainable burger chain serving unique patties, specially created by their team of chefs in collaboration with Beyond Meat.
Neat Burger | Offering an alternative to meat that tastes as good as or even better than meat
Neat Burger will serve unique patties, specially created by their team of chefs in collaboration with Beyond Meat, a plant-based meat alternative, which forms the basis for the burgers. The menu will consist of three, core burgers – ‘The Neat’, ‘The Cheese’ and ‘The Chick’n’, as well as ‘The Hot Dog’, with sides including skinny fries, sweet potato fries and tater tots.
Neat Burger will stock Just Water, the eco-conscious brand launched by Jaden Smith in 2018, as well as ethical Lemonaid sodas and dairy-free, soft serve, coconut and soya-based milkshakes.
Ryan Bishti of The Cream Group says, “Neat Burger aims to change the way we view our eating habits. We’re not preaching or shaming people for eating meat. We’re offering an alternative that tastes as good as, if not better than meat.”
Investor Tommaso Chiabra says: “The meat industry is the biggest contributor to greenhouse emissions and its environmental impact is no longer sustainable together with the growth of population. Neat Burger aims to disrupt the non-sustainable food industry and become a force for good.”
Website: Neat Burger