Miss Envy Peru shines in the Lot 42 promo movie to support Rainbow Railroad
This summer Miss Envy Peru, winner of RuPaul’s Drag Race Holland, shines in ‘Capture the Moment’ – a new promo movie of premium hard seltzer Lot 42.
With this campaign the Lot 42 founders and gay couple Dale Milliken and Chris MacDonald support the Rainbow Railroad organization. An organization that helps millions of LGBTQIA+ people by escaping violence in their home countries where they are being prosecuted for being themselves.
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Capture the moment promo movie
The Capture the Moment movie is created to raise consciousness and money for charity partner of Lot 42, Rainbow Railroad, who helps to support relocation and resettlement of LGBTQIA+ people who have to escape prosecution because they just want to be who they are. Lot 42 donates 4.2% of their profit all year round to Rainbow Railroad.
On the new and exclusive soundtrack by Abbad + Freimann, Capture the Moment follows the Dutch drag-superstar Miss Envy Peru (winner of RuPaul’s Drag Race Holland) who starts off as a boy in the city in the beginning of the story. The story develops as he travels through nature and meets friends along the tracks of the dunes while he changes into Miss Envy Peru. A celebration of dance and creativity, the movie is also hinting to the iconic moment of Priscilla Queen of The Desert and ends with dancers who celebrate being together. Lot 42 is an alcoholic sparkling water that has its roots in nature, and defends chances and opportunities. Check out the video and the text will continue below.
Lot 42 helps to ‘hit refresh’ this summer
Lot 42 is a light, completely natural drink that is designed to offer a more distinguished taste in the fast growing market of hard seltzers. After a year we all longed to escape from, Lot 42 (4,5% ABV) is now here to help us hit the refresh button. Lot 42 is available through store.lot-42.com in the following flavours: Blueberry & Lemongrass and Huckleberry & Ginger.
About the creators of Lot 42
The Scottish and Dutch founders, Dale Milliken and Chris MacDonald, were inspired to create Lot 42 after their careers in the corporate business, where they climbed their way up the corporate ladder of well-known international alcohol brands like Heineken and Pernod Ricard. They left the rat race to look for something more fulfilling. They started building their own Lot 42 camper ‘Bruce’ that, as soon as traveling restrictions are lifted, will become the Lot 42 headquarters as well as their off the grid home on wheels.
Miss Envy Peru: “Their support for the Rainbow Railroad-mission is the perfect match, because it gives the LGBTQIA+ people a chance to live a life they deserve. Everyone has the right to be themselves, to be happy, to be proud and to live safely without having to fear for the consequences of their sexuality. This movie will help to defend Rainbow Railroad and strengthen the amazing work that they do”.
Website: Lot 42