Messi Burger at the Hard Rock Cafe


  • Lionel Messi & the Messi burger
  • LIVE GREATNESS - Messi & Hard Rock Cafe

Update March 2, 2022: The Messi Burger is now available at all Hard Rock Cafes worldwide. 

Hard Rock Cafe announces the launch of the pilot program for the brand-new Messi Burger, the latest innovation in Hard Rock International’s “LIVE GREATNESS” campaign in partnership with Lionel Messi. The burger will be exclusively available at the Hard Rock Cafe Miami, Florida and Hard Rock Cafe Hollywood, Florida before its global release on March 1.

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The Messi Burger is coming to Europe as well…

A tribute to the soccer sensation’s ideal burger components, the Messi Burger consists of ten flavourful ingredients for a game-changing take on Hard Rock’s Legendary Steak Burger. The Messi Burger kicks off with a juicy double stack of the finest ground beef patties, seasoned, and seared to perfection. Tastebuds score big with the burger’s winning combination of toppings: provolone cheese, sliced chorizo, caramelized red onion, and Hard Rock’s signature, spicy, smoky sauce served on a toasted brioche bun with shredded romaine lettuce and vine-ripened tomato. The burger can be topped with a fried egg and can be served a side of seasoned fries.

“It is an honour to take our partnership with world-renowned soccer star, Lionel Messi, and the LIVE GREATNESS campaign to the next level with his very own take on Hard Rock Cafe’s Legendary Steak Burger,” said Jon Lucas, COO of Hard Rock International. “We are excited to launch the Messi Burger as a pilot program in Florida, right in Hard Rock’s own backyard, as we prepare for the global launch in March.”

Hard Rock Cafe

Hard Rock Cafe is an internationally recognized, world-class hospitality brand that operates cafes around the world, which are visited by millions of guests annually. The first Hard Rock Cafe opened in London, England in 1971. From there the brand has expanded to major cities such as New York City, Los Angeles, Chicago, Miami, Paris, Sydney and more. Hard Rock Cafe offers a one-of-a-kind dining experience with a commitment to serving fresh, high-quality ingredients. To satisfy the consumer’s ever-changing palate, Hard Rock continually updates its menu with limited-time offerings including burger pairings, innovative cocktails and more.


In 2021, Messi teamed with Hard Rock for the brand’s LIVE GREATNESS campaign, an initiative built on the fan-focused principles that have guided Hard Rock since the opening of its first Cafe location in London in 1971 and aiming to inspire fans while calling on them to unite under their love for the iconic entertainment and hospitality brand.

The collaboration pays homage to Hard Rock’s roots, as the brand’s world-famous T-shirts came about when the original Hard Rock Cafe London sponsored a local soccer team in the 1970’s. Hard Rock and Messi have come together to unveil a new collection of merchandise, which includes some of Messi’s iconic symbols such as the number 10, the lion, and his own logo. All merchandise from the collaboration between Hard Rock and Lionel Messi is available in stores and online. Check out the add from Messi teaming up with the LIVE GREATNESS campaign from last year:

Website: Hard Rock Cafe

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