Marriott International introduces new brand ‘Series by Marriott’ | First 26 hotels open in India

4-12-2025

Marriott International continues its expansion across India with a new hospitality brand, ‘Series by Marriott’, shaped for modern domestic travellers. Its new collaboration introduces a collection that balances local identity, sustainable design, and globally trusted service standards.

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‘Series by Marriott’

In collaboration with Concept Hospitality Private Limited and its eco-conscious flagship brand, The Fern Hotels & Resorts, Marriott International has announced the launch of its newest collection brand, ‘Series by Marriott’, across Asia Pacific (excluding China). This marks a significant expansion in India, bringing regionally rooted experiences with globally connected hospitality to the country’s growing domestic travel market.

‘Series by Marriott’ is part of Marriott Bonvoy’s extensive global portfolio, which includes over 30 hotel brands. The debut collection under this brand, The Fern Hotels & Resorts, Series by Marriott, represents the global introduction of ‘Series by Marriott’. These hotels combine sustainability, local charm, and reliable service with Marriott’s trusted global standards. The first phase includes 26 properties across key Indian destinations, adding more than 1,900 rooms to Marriott’s portfolio. This milestone strengthens Marriott’s presence in India and sets the stage for a broader rollout, with plans for over 100 additional hotels in the coming year.

A brand for ‘worldwide domestic’ travellers

Series by Marriott caters to ‘worldwide domestic’ travellers, guests who seek international reliability while staying closer to home. Each hotel focuses on the essentials done well: comfortable rooms, consistent service, and experiences that reflect the culture and rhythm of each destination. The partnership with The Fern Hotels & Resorts aligns with core values such as sustainability and regional storytelling, offering signature services like Grab n Go breakfast boxes, curated kits for solo female travellers, turndown treats, and a relaxing dusk ritual.

All 26 hotels participate in Marriott Bonvoy®, allowing members to earn and redeem points across Marriott’s global portfolio through the app. With Concept Hospitality and CG Hospitality as strong development partners, Series by Marriott is strategically positioned for rapid growth in India while maintaining local character and Marriott’s global standards.

First phase of openings | November 2025

The initial openings under The Fern Hotels & Resorts, Series by Marriott, span 26 hotels in 23 cities, bringing over 1,900 rooms to Marriott’s growing portfolio in India:

• The Fern Residency Ahmedabad, Subhash Bridge, Series by Marriott  – Ahmedabad (69 rooms)
• The Fern Residency Bengaluru, Seshadripuram, Series by Marriott  – Bengaluru (79 rooms)
• The Fern Residency Bhiwandi-Pimplas, Series by Marriott  – Bhiwandi (79 rooms)
• The Fern Residency Bodhgaya, Series by Marriott  – Bodhgaya (63 rooms)
• The Fern Seaside Luxurious Tent Resort Daman, Series by Marriott Hotel  – Daman (31 rooms)
• The Fern Samali Resort Dapoli, Series by Marriott  – Dapoli (38 rooms)
• The Fern Surya Resort Dharampur, Kasauli Hills, Series by Marriott  – Dharampur (41 rooms)
• The Fern Sardar Sarovar Resort Ekta Nagar, Series by Marriott  – Ekta Nagar (169 rooms)
• The Fern Residency Gandhinagar, Series by Marriott  – Gandhinagar (75 rooms)
• The Fern Heaven on The Hills Hatgad – Saputara, Series by Marriott  – Hatgad (68 rooms)
• The Fern Jaipur, Series by Marriott  – Jaipur (85 rooms)
• Bhanu The Fern Forest Resort & Spa Jambughoda, Series by Marriott  – Jambughoda (91 rooms)
• The Fern Residency Jamnagar, Series by Marriott  – Jamnagar (49 rooms)
• Debu’s The Fern Resort & Spa Jim Corbett, Series by Marriott  – Jim Corbett (81 rooms)
• The Fern Kochi, Series by Marriott  – Kochi (92 rooms)
• The Fern Kolhapur, Series by Marriott  – Kolhapur (93 rooms)
• The Fern Mumbai, Goregaon, Series by Marriott  – Mumbai (94 rooms)
• The Fern Residency Mumbai, Mira Road, Series by Marriott  – Mumbai (70 rooms)
• The Fern Brentwood Resort Mussoorie, Series by Marriott  – Mussoorie (72 rooms)
• Amanora The Fern Pune, Series by Marriott  – Pune (48 rooms)
• E-Square The Fern Pune, Series by Marriott  – Pune (55 rooms)
• The Fern Residency Pune, Woodland, Series by Marriott  – Pune (87 rooms)
• The Fern Residency Rajkot, Series by Marriott Hotel  – Rajkot (69 rooms)
• The Fern Residency Solapur, Series by Marriott  – Solapur (54 rooms)
• The Fern Vishranta Resort Kamrej-Surat, Series by Marriott  – Surat (89 rooms)
• The Fern Vadodara, Series by Marriott  – Vadodara (72 rooms)

We have written more often about openings of new brands by Marriott International, like the Outdoor Collection in the beginning of 2025. 

Website: Series by Marriott

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