Make it Peachy | A new summery spritz variation: the Peachtree Spritz
The Peachtree Spritz - also available as ready-to-drink
The Peachtree Spritz - also available as ready-to-drink
This season, the spritz gains a colorful and summery new variation. Peachtree, the global market leader in the peach liqueur segment, introduces the Peachtree Spritz: a light, refreshing cocktail with peach at its core, also launching as a ready-to-drink canned option. With the Peachtree Spritz, the brand adds its own twist to the spritz category, which has grown significantly in popularity in recent years.
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The Peachtree Spritz by Peachtree at De Kuyper Royal Distillers
“With the Peachtree Spritz, we’re taking the next step within the category,” says Gilles Minnema, Global Marketing Manager Peach at De Kuyper Royal Distillers. “We see consumers increasingly opting for refreshing, fruity, and lighter choices alongside more traditional bitter flavors. The new colorful look perfectly matches the taste, and with the ready-to-drink variant, we make it easy to enjoy Peachtree during the summer season, at moments like festivals and other occasions.”
“As peachy as it tastes”
The Peachtree Spritz immediately stands out with its soft peach color, carefully developed to make the spritz instantly recognizable in the glass with its ‘Instagrammable’ look. The appearance aligns seamlessly with the drink’s fruity character. The result is a spritz that looks just as appealing as it tastes and fits perfectly with the light, summery feel of the season.
From terrace to festival
In addition to the new serve, Peachtree is also launching a ready-to-drink canned version. It will be introduced in the Netherlands in mid-April and is designed for moments beyond the bar, such as festivals, picnics, and other sunny occasions. Ready to enjoy immediately, with no preparation needed. This launch aligns with the growth of ready-made cocktails, where convenience and consistent quality are playing an increasingly important role.
The perfect Peachtree Spritz
The Peachtree Spritz is refreshing, fruity, and light. An accessible cocktail with a soft peach flavor and a low alcohol content, perfect for the first sunny moments of the season. Easy to make and wonderfully fresh.
Ingredients: 60 ml Peachtree / 60 ml sparkling water / 30 ml prosecco / Garnish: a lime wedge
Preparation: Fill a large wine glass generously with ice cubes. Pour in the Peachtree, followed by the sparkling water and prosecco. Stir briefly and garnish with a lime wedge. Cheers!
More details can be found on their website.
With all the spritz variations you can create, a ‘Spritz Bar’ on your terrace isn’t a bad idea! In Italy, they call this a Bicicletta Bar.
About Royal De Kuyper Royal Distillers
Royal De Kuyper, founded in 1695 by Petrus De Kuyper and headquartered in Schiedam near Rotterdam (NL), is a Dutch family-owned company dedicated to creating great cocktails for every moment. With more than 330 years of distilling experience, the company develops premium liqueurs and innovative cocktail solutions through its leading brands—De Kuyper, the world’s number one cocktail liqueur, and the peach icons Peachtree and Archers. International mixology classics such as Heering complete the portfolio. By combining tradition, craftsmanship, and innovation, De Kuyper leads the way in pre-mixed and 0.0% cocktail concepts and has been named “Liqueur Producer of the Year” at the International Spirits Challenge for seven consecutive years (2019–2025).
Website: Peach Tree
