Le Louise Hotel Brussels | Introduction of MGallery Collection in Belgium


  • Le Louise Brussels - credits C. SablonLe Louise Brussels - credits F. Sablon
  • Le Louise Brussels - credits C. SablonLe Louise Brussels - credits F. Sablon

MGallery Hotel Collection has officially opened its first hotel in Belgium: Le Louise Hotel Brussels. The former Sofitel is located on the Avenue de la Toison d’Or, between the historic centre and the European neighbourhoods. The new hotel is a tribute to the city of Brussels, its inhabitants, architecture and gardens from around the world. It has 159 rooms and 10 suites and caters to guests visiting the European metropolis for both business and leisure. Le Louise Hotel Brussels – MGallery is part of the MGallery Collection. The MGgallery Collection has more than 120 hotels in over 30 countries worldwide.

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McGallery | Invisible luxury & local approach ‘la Belgitude’

Vieri Biticchi, General Manager of Le Louise Hotel Brussels: “MGallery embraces ‘Invisible Luxury’, a constant but discreet attention to detail, service and ‘personal touch’. All in a modern and elegant setting. The hospitality of our experienced team combined with their local approach – ‘la Belgitude’ – is what makes us unique. It allows us to offer guests service of the highest level, making every stay unforgettable.”

Le Louise Hotel Brussels – MGallery is a tribute to the city. The hotel’s logo is inspired by the curves of Brussels’ floral Art Nouveau. The name of the hotel is a reference to its location: the famous Avenue Louise. The famous main street, named after Princess Louise, is a hotspot for fashion and a bustling street known for the large number of mansions in the Haussmann and Art Nouveau style. The hotel has a perfect location: within walking distance of the historic centre, museums and other attractions of Brussels. From any part of the city, the hotel is easily reached by public transport, whether by metro, streetcar or train. Set around a central and bright courtyard garden, the hotel features a restaurant and a bar with a large outdoor terrace. The 159 rooms and 10 suites have breath-taking views of the park and Avenue de la Toison d’Or. The homely atmosphere adds to its unique character. In addition to the great location and elegant atmosphere of the Le Louise Hotel Brussels, Mariano Van Cleve is the hotel’s concierge and also honorary president of Les Clefs d’Or for Belgium, guaranteeing an unforgettable stay and excellent local knowledge.

Le Louise Hotel Brussels | Restaurant & Bar

The restaurant and also wine bar Maison Louise is the place for every foodie to enjoy the best of Belgian gastronomy. Renowned chef Isabelle Arpin has created a menu that combines the beauty and flavor of gardens from around the world with a culinary twist and a unique feminine touch. The Mister Blue bar is jazz themed and offers the possibility of hosting musical events such as DJ performances or live music: a place to discover and enjoy the creative vibe of the city. Green spaces are important in Brussels and so is Le Louise: the interior terrace and garden offer air and freedom and the chance to touch and relax with nature – right in the middle of the hippest district in Brussels.

Development | Second MGallery hotel in the Benelux

Le Louise is the second MGallery hotel in the Benelux, following in the footsteps of the renowned INK Hotel in Amsterdam. The collection’s third Benelux hotel is expected to open in the south of the Netherlands in the fall. Accor has 16 MGallery hotels in the Northern European region, signed up another three in the last quarter of 2021 in Poland, Croatia and Albania and the pipeline for the next three years expects a 50% growth of the brand in this region.

Camil Yazbeck, Senior Vice President Development, Accor Northern Europe said, “Over the past five years, Accor has transformed its brand portfolio, from 16 to more than 40 brands with a concentration on high-end segments, including ultra-luxury, luxury, premium and collection brands. This is where we see growth today. Premium brands represented 22% of our total pipeline in Northern Europe and dominated our development strategy in 2021. Accor’s premium brands are global leaders. MGallery is a boutique collection brand making it an ideal conversion brand and exactly what today’s guests are looking for, especially in a post-COVID era. The growth of the premium brand portfolio in 2021 is a clear reflection of the strength of our brands and the confidence Accor and our partners have in them.” Accor’s Northern Europe region includes 31 countries from Ireland to Russia.

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