Kromkommer straight to the top


  • Kromkommer recht naar de top

Exactly a year after the introduction of the Kromkommer soups, a pop-up store opens its doors in Utrecht Hoog Catharijne (the Netherlands). The shop is open from 18 until 31 May. Kromkommer is the first store in the Netherlands with weird shaped vegetables.

Straight to the top

Kromkommer makes sure that products aren’t wasted because of their looks. According to the estimates 5 to 10% of all the vegetables and fruits in the Netherlands are wasted because of their looks. That’s why Kromkommer makes sure the crooked vegetables and fruits that don’t fit the perfect picture come back to the plate in different ways. The founders Jente de Vries and Lisanne van Zwol started their quest in 2012 and soon after Chantal Engelen joined in the waste battle.

See our earlier article about Kromkommer and their crowdfunding campaign.

Pop-Op Shop

The Kromkommer Pop-Op Shop is a place where the story of weird shaped vegetables can be experienced in real life. You can find Kromkommer soups, weird shaped vegetable juices and green gadgets. Nearly all the products that can be found in the store, are recycled.

The Kromkommer Pop-Op Shop is besides a point of sale for weird shaped vegetables, a place for meetings. Growers tell stories about their product, retailers share their opinion about the waste of food and the Krommunity organizes workshops and lectures for the visitors. The Krommunity forms the backbone of the activities by Kromkommer.

On the birthday of the Kromkommer soup (25 May), the newest weird shaped vegetable soup ‘Koele Soep’ (Cool Soup) will be launched. They’re going straight to the top!


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