ID&T and Coca-Cola collaborate for recycling at festivals


Entertainment company ID&T and manufacturer Coca-Cola have been partners in sustainability since 2012. Together they want to encourage visitors of festivals and events to recycle. This summer they are working together for recycling at festivals in The Netherlands.

Recycling at festivals

ID&T and Coca-Cola are working together at three festivals: Defqon.1, Mysteryland and Welcome to the Future. At each festival there will be a couple of facilities available that will give people the chance to recycle. There will be ‘Green Teams’ walking around the terrain that encourage the visitors to throw their garbage in the right bins and they keep the terrain clean as well. There will also be a recycling-booth present where visitors can learn why recycling is important and how they can contribute.

A successful collaboration

Milou Hamelers, Recycling Manager of Coca-Cola Enterprises, says that they are very happy to work together with ID&T because their festivals attract hundreds of thousands of visitors. “This is a wonderful chance to show our involvement in sustainability and recycling.” she says. In an inspiring way ID&T and Coca-Cola would like to show people that a lot of garbage still has value after being thrown away in a bin.

Website: Coca-Cola

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