Hotel Mitland uses the HotelBooQi


Recently our managing director, Hans van Spronsen, wrote a column ‘Generation 0.0’ from witch we quote the following paragraph, ” Maybe the fact that the majority of hotel guests in the middle and upper segment is older than 40 years and is not active on the social media. That’s why I’m always amazed when I see that these hotels have a Facebook page and are very active on Twitter. Who are you trying to reach? Not the target audience, I think. We do not read tweets or likes.” In his column which is published in a Dutch magazine he explains that this generation checks all the reviews at or Tripadvisor and that hotelmanagers better check these reviews at a daily base and react to the reviews in a personal way.

Hotel Mitland in Utrecht is responding with the introduction of the hotelBooQi . This communication tool , a folding flyer credit card size , serves as a holder for the room key, contains practical information about staying in the hotel and a map with landmarks. The hotel thinks that despite the attendance of mobile applications, that at this moment in time it is still more effective to inform their guests this way. This in addition to the information on their website and taking into account the 0.0 generation. Besides that the unfolding of the HotelBooQi is still faster than downloading and opening an application.


Website: HotelbooQi

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