Grocery store Christmas Festival in Utrecht by Albert Heijn


The grocery store chain ‘Albert Heijn’ organizes a Christmas festival by the name of its instore magazine.

Allerhande Christmas Festival

Albert Heijn is organizing a major food event in Utrecht on 11th, 12th and 13th of December. The food festival is called ‘Allerhande Kerstfestival’ and is located at the Railway Museum in Utrecht. The event is scaled to 40,000 visitors and is a logical continuation of the recent food festivals popping up all over the country.

Workshops and inspiration

Visitors can inspire themselves by tasting food and drinks and get help from experts during various cooking workshops. Saskia Egas Reparaz, director of marketing & format of Albert Heijn explains the choice of the food festival: “Christmas is an old festival where every family has its own traditions and customs. We celebrate Christmas for 128 years already and help our customers every year again with new ideas, inspiration and lots of special Christmas products. This year, we want to offer our customers something extra with the ‘Allerhande Kerstfestival’. It’s the tastiest inspirational event for the holidays. In preparation for Christmas, anyone can gain additional ideas to create his or her own special Christmas.”

From drinks to dessert

With the Allerhande Christmas Festival, visitors of all ages can get in the mood for Christmas and inspire themselves for the Christmas dinner. They can literally walk through the menu from starter to dessert and taste, participate in workshops, watch live cooking sessions by renowned chefs and get tips from experts.

Christmas Shop

Everything at the festival can be bought at the special Christmas store or can be delivered home or pre-ordered at Albert Heijn grocery stores. Besides inspiration, the event is meant for entertainment and fun. The Winter Wonderland stage includes a ‘wish tree’, a winter barbecue and market stalls. Furthermore there is live music, an ice rink and mulled wine.

Ticket Sales

The tickets are for sale from 5 October and cost ten euros per person. Registration for the cooking workshops is done online via

Website: Allerhande Kerstfestival

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