GPS-Bottles leads finders to the Heineken experience


Amsterdam’s Heineken Experience has littered GPS-enabled beer bottles through the city which can lead curious residents and tourists to the beer museum.

Anyone picking up one of the bottles around Amsterdam will feel the bottle vibrate and see the cap light up as it activates. The in-built compass and rotating cap will then guide the finder through the city directly to the Heineken Experience.

GPS-bottles instead of flyers

The idea is to boost the visitors to the branded museum, which saw 730,000 visitors last year. Heineken teamed up with JWT Amsterdam to attract more visitors to their brewery. The custom-made Heineken bottles had an integrated GPS system designed to lead people who picked them up back to the Heineken Experience brewery.

Dirk Lubbers, manager of the Heineken Experience, said: “Handing out flyers is not very Heineken, so we wanted to play on the brand’s famous inventiveness, wit and pioneering spirit and create something that stands out for potential visitors. Our key differentiator is that we invite each visitor on a cultural and historical journey, enabling them to interact with the brand. This initiative is a great representation of our approach: innovative, dynamic, surprising, and always leave you with unforgettable memories.”

Bron: Marketing Magazine

Website: Heineken

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