Ferm Fatale l The world’s first zero sugar probiotic mocktail


  • Zero sugar probiotic mocktail Shrub-Bucha by Ferm Fatale
  • Zero sugar probiotic mocktail Shrub-Bucha by Ferm Fatale

Ferm Fatale, the world’s first zero sugar probiotic mocktail, is kicking off the New Year with the official launch of a line of shelf stable, raw, vegan, organic, probiotic non-alcoholic beverages. At only 22 calories and zero sugar per bottle, Ferm Fatale’s mocktails offer an alternative to typical beverages loaded with sugar and alcohol, giving consumers the freedom to enjoy a healthier choice while socializing.

Zero  sugar  probiotic mocktail | Hand crafted Shrub-Bucha

Ferm Fatale’s probiotic mocktails are hand crafted Shrub-Bucha, a unique mixture of ‘Shrub’ (vinegar-based fruit juice) and ‘Kombucha’ (fermented caffeine-free black tea). Shrub-Bucha is the first shelf stable, yet raw, live, and organic, zero net sugar, probiotic non-alcoholic beverage, available in classic cocktail flavours. Designed to be enjoyed socially, these probiotic mocktails are filled with live bacteria, yeast, enzymes, vitamins and antioxidants that support and detoxify your liver instead of tax it.

After earning a degree in Natural Health Studies specializing in Digestive Wellness, founder Julie Cielo created these beverages with health in mind. She began her fruit fermentation journey at a young age with her grandfather who immigrated to America from Italy. He taught her about fermentation canning and healthy cooking, inspiring the drink formulation of Julie’s beverages.

“After recovering from a debilitating autoimmune disease, I re-discovered a simple truth I had learned long ago from my grandfather,” explains Julie. “That truth is this: the gut is the source of health and good bacteria cures. I was tired of drinks filled with sugar and alcohol, so I created a gut-healthy, probiotic, non-alcoholic drink you can enjoy while socializing.”

The flavours of Ferm Fatale

Ferm Fatale rolled out its first two flavours, the Margarita and Cosmopolitan during a soft-launch this past Halloween. With its official launch in the new year, Ferm Fatale is excited to release its two newest flavours: Nojito and Madame Mule. The Nojito is a spin on the classic Mojito cocktail with mint and lime, and the Madame Mule is an alternate take on the Moscow Mule with ginger and lime.

Ferm Fatale is more than just a healthy mocktail. Through its brand messaging and debut commercial, Ferm Fatale promotes a strong message about human equality and aims to shift the boundaries of what society sees as black or white. Ferm Fatale will also launch its podcast in 2020, advocating these views in addition to promoting a healthy gut and lifestyle.

Ferm Fatale is currently available online, at all five Erewhon Markets in Los Angeles, California and at Roosterfish bar in Venice Beach, California. Bottled in Portland, Oregon, Ferm Fatale is expanding distribution to the Pacific Northwest in 2020. For more information on the full product portfolio, visit their website.

Julie Cielo will be one of the presenters at the Lo & No Beverage Summit in Los Angeles in June 2020.

Website: Ferm Fatale

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