Guinness promotes Arthur’s Day
Guinness celebrates its legacy during Arthur’s Day on the 27th of September. Guinness Singapore has created an interactive painting that reveals the line-up through an interactive Facebook app “Paint the Town Black”.
Guinness celebrates its legacy during Arthur’s Day on the 27th of September. Guinness Singapore has created an interactive painting that reveals the line-up through an interactive Facebook app “Paint the Town Black”.
Harvard University presents the annual iG Nobel Prizes on the 20th of September. The prizes are for respectable researchers that ‘make people laugh and then think’. The first satellite event in the Netherlands is in the ‘Stadsgehoorzaal’, Leiden. The award show is live broadcasted. Before the show various Dutch researchers and scientists explain their funny or crazy research to the audience. The Hotel Leiden, Ibis Leiden Centre and Holiday Inn offer special package deals for this event.
Beer brand Palm is challenging the Netherlands to show some creativity on a beer can. Scratch a can of Palm beer and send your design through Facebook. Palm will pick out the best design, which will be in store from next year. The winner wins a trip to London for 2 persons as well. Dutch tattoo-artist Henk Schiffmacher opened the contest by tattooing a beer can. Company SSSS & Orchestra developed this marketing campaign. Sending your design is still possible until the end of September.
More than fifteen home cooks joined forces to prepare a neighborhood dinner and take it to the Erasmuspark in Amsterdam on the 9th of September. 200 neighbors can experience each others kitchens from 14.00 to 18.00 o’clock.
Marketing agency Natwerk used a copy machine to get funny faces of visitors at Lowlands festival. The prints were used as wall paper and put on Facebook, where guests could vote on the most funny photos until the 31st of August.
The Cocoa Beach team of DoubleTree Cocoa Beach Oceanfront asked one of its guests what brought him to the area. He mentioned that he took his son on a trip to the Kennedy Space Center and wanted to go surfing with him in the Atlantic Ocean for his 4th birthday. The team made a gift bag for the 4-year old and his father that consisted out of a gift bag, boogie board, banner, cupcakes and a birthday card.
At the historical park of Kfar Kedem in northern Israel, visitors can experience how the area felt in biblical times with 99% accuracy. With guides decked out in biblical robes and headdresses, tourists can experience the holy land of the Old Testament by riding donkeys through the world famous hills of Galilee. The park now provides social media and email— via a device around the donkey’s neck. The device, which looks as if it is a feedbag, is actually a Wi-Fi router, allowing guests to instantly share instagrams of their donkey-riding experience.
Ice cream company Ben & Jerry’s started a Facebook campaign for their Greek frozen yoghurt. The algorithm designed for this tool searches the ideal spooning partner according to your likes and interests to share the treat.
PEC Zwolle is the first Dutch soccer club that offers free WiFi in their stadium. The club is developing a free app to create more interaction opportunities and (payed) services like extra information about the match, statistics and videos of goals.
This 17 minute video describes the Coca-Cola Content 2020 Initiative (C2020I). C2020I is a perfect example of Google’s videos about “Zero Moment of Truth” (ZMOT) strategies that describe the shift of first contact moments for retail products due to the growing use of mobile devices.
This summer, World of Hyatt is teaming up with Reese’s Book Club and Under Canvas to launch Camp Unwritten – a unique, storybook-inspired glamping adventure read more
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Guinness celebrates its legacy during Arthur’s Day on the 27th of September. Guinness Singapore has created an interactive painting that reveals the line-up through an interactive Facebook app “Paint the Town Black”.
Harvard University presents the annual iG Nobel Prizes on the 20th of September. The prizes are for respectable researchers that ‘make people laugh and then think’. The first satellite event in the Netherlands is in the ‘Stadsgehoorzaal’, Leiden. The award show is live broadcasted. Before the show various Dutch researchers and scientists explain their funny or crazy research to the audience. The Hotel Leiden, Ibis Leiden Centre and Holiday Inn offer special package deals for this event.
Beer brand Palm is challenging the Netherlands to show some creativity on a beer can. Scratch a can of Palm beer and send your design through Facebook. Palm will pick out the best design, which will be in store from next year. The winner wins a trip to London for 2 persons as well. Dutch tattoo-artist Henk Schiffmacher opened the contest by tattooing a beer can. Company SSSS & Orchestra developed this marketing campaign. Sending your design is still possible until the end of September.
More than fifteen home cooks joined forces to prepare a neighborhood dinner and take it to the Erasmuspark in Amsterdam on the 9th of September. 200 neighbors can experience each others kitchens from 14.00 to 18.00 o’clock.
Marketing agency Natwerk used a copy machine to get funny faces of visitors at Lowlands festival. The prints were used as wall paper and put on Facebook, where guests could vote on the most funny photos until the 31st of August.
The Cocoa Beach team of DoubleTree Cocoa Beach Oceanfront asked one of its guests what brought him to the area. He mentioned that he took his son on a trip to the Kennedy Space Center and wanted to go surfing with him in the Atlantic Ocean for his 4th birthday. The team made a gift bag for the 4-year old and his father that consisted out of a gift bag, boogie board, banner, cupcakes and a birthday card.
At the historical park of Kfar Kedem in northern Israel, visitors can experience how the area felt in biblical times with 99% accuracy. With guides decked out in biblical robes and headdresses, tourists can experience the holy land of the Old Testament by riding donkeys through the world famous hills of Galilee. The park now provides social media and email— via a device around the donkey’s neck. The device, which looks as if it is a feedbag, is actually a Wi-Fi router, allowing guests to instantly share instagrams of their donkey-riding experience.
Ice cream company Ben & Jerry’s started a Facebook campaign for their Greek frozen yoghurt. The algorithm designed for this tool searches the ideal spooning partner according to your likes and interests to share the treat.
PEC Zwolle is the first Dutch soccer club that offers free WiFi in their stadium. The club is developing a free app to create more interaction opportunities and (payed) services like extra information about the match, statistics and videos of goals.
This 17 minute video describes the Coca-Cola Content 2020 Initiative (C2020I). C2020I is a perfect example of Google’s videos about “Zero Moment of Truth” (ZMOT) strategies that describe the shift of first contact moments for retail products due to the growing use of mobile devices.
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