Novotel X LUCA | A love letter to Italy, youth, friendship and the young guests of the chain
29-6-2021
Novotel, a leading brand within the Accor group, recently announced its latest collaboration with Disney and Pixar’s LUCA – a family-friendly original feature film about an unforgettable summer for two best friends in the Italian seaside town of Portorosso – which was released on June 18 on Disney +. Novotel X LUCA does celebrate the launch of the new movie with special offers and delightful surprises for its guests, fans and followers, across more than 40 participating countries, including the United Kingdom, France, South Korea, Canada, China, Mexico, India and many more.
We have seen many more releases of special offers and surprises by hotels and restaurant chains in collaboration with new movies but we love the social media part of this collaboration. Novotel has created a co-branded advert featuring clips from the film (shown in this article), and they invited guests to capture memories using their Luca-inspired Face Lens. Inspiring way to use Instagram!
Reading time: 2 minutes
Pop-up boutique and restaurant ‘Dior at Alto’ in Selfridges London
14-6-2021
This summer, Selfridges London is showcasing the Dioriviera capsule in a pop-up boutique with a seaside atmosphere at their iconic rooftop restaurant, Alto by San Carlo. The pop-up is named Dior at Alto and the space celebrates the art of living dear to the House and is adorned with toile de Jouy, an emblem revisited by Maria Grazia Chiuri in blue, chartreuse or raspberry.
We always love collaborations and this is another example and if you’re travelling to London this summer, another great restaurant to visit with delicious dishes on the menu. Already open and it will remain open till September 30th 2021. Check out where you can make a reservation further in the article. And as inspiration for restaurants and hotels, why not collaborate with local designers to create a pop-up?
Reading time: 1 minute
The Ritz Paris Le Comptoir | La Boutique Gourmande by François Perret
4-6-2021
I must admit that I am a real Francophile, and reading the press releases about the opening of Ritz Paris Le Comptoir on the 7th of June, really made me want to go back to Paris! High on my to-do-list would be picking up a croissant or a square piece of cheesecake with wild strawberries at Le Comptoir! François Perret has reinvented the croissant in the new Ritz Paris Le Comptoir store, this boutique gourmande is located at 38 rue Cambon a few blocks from the entrance of the hotel on Place Vendôme. With only a few seats (5 tables), it is mainly a takeaway boutique where, in addition to its ‘reinvented’ croissants, you can order luxury sandwiches, ‘les boissons pâtissières’, madeleines and lots of viennoiserie to go.
So if you go to Paris this summer, treat yourself to a visit to the boutique and enjoy your delicacies in a Parisian park! ^Marjolein
The Munch platform in Hungary | Food, environmental and social awareness
28-5-2021
Munch is a platform that enables restaurants, bakeries, shops, and hotels to sell or donate their unsold but high-quality food at a discounted price, offering it to consumers, who can also make donations.
Here we have the Too Good To Go app which is highly popular, but 4 students in Hungary created the platform Munch, also to prevent a food waste and thus creating food, environmental and social awareness. They even made a strategic partnership with the Hungarian Food Bank, which makes it possible for them to help those in need. This project called MunCharity, connects Munch customers and the people in need with the surplus food of the restaurants. A contribution by Katalin Gecsei from Hungary.
Opening this summer | the biggest London restaurant by the Big Mamma Group, Ave Mario
17-5-2021
The traditional osteria Ave Mario is London’s new place to pizza, cocktails, and good times. This 7,000 square feet of Italian heaven by the Big Mamma Group will open on the 25th of June by an enthusiastic bunch of 120 Italians.
We first came across the Big Mamma Group in Paris, we even wrote about their enthusiastic use of Instagram Stories in 2017, the guys working at their restaurants we’re really Instagrammable. The Group now has 2 restaurants (soon 3 with Ave Mario) in London, Gloria and Circolo Popolare. In Paris they have 7 restaurants, 1 bar and 1 Food Market. They also have restaurants in Lille (Osteria tradizionale Bellazza), Lyon (Cucina popolare Carmelo) and Madrid (Trattoria & Terrazza Bel Mondo). This is a great restaurant chain to visit if you’re in the neighbourhood!
Fruit and Vegetables Week | Launch ‘We’re Smart Academy’ and exclusive 5 Radishes Chefs Club
10-5-2021
Top international chefs will join forces in the We’re Smart Academy, starting on the 10th of May. They share their knowledge about healthy, ecological cuisine in webinars, manuals, cookbooks and Clubhouse sessions with other chefs, food companies and consumers. The academy gets off to a flying start on the first day of the Fruit and Vegetable Week. On the same day, We’re Smart World, the organization behind the week, launches the 5 Radishes Chef Club, an exclusive club for the 79 best vegetable restaurants in the world.
When we see the enormous press interest in the transition of Daniel Humm from Eleven Madison Park (***) to only cooking vegetarian, it is unavoidable that there will also be a boost in vegetarian and vegan cooking. A very positive vibe towards healthier food! With 2 recipes in this article with the Vegetables of the year – Peppers and Fruit of the year 2021: Watermelon, both from the well-known vegetable chef Frank Fol.
Reading time: 4 minutes, required time for the recipes are separately stated.
Concrete shares the design for restaurant Oh.lala… | A touch of France in hotel W Osaka!
16-4-2021
Inspiration from the Amsterdam based multidisciplinary design studio concrete who signed for the design of restaurant Oh.lala… in the hotel W Osaka! We here at horecatrends like some of the design elements like the lamps, the dots, the wall with the copper pots and pans! And we love the name for the restaurant, it reminded us of restaurant ‘Le Coucou’ in New York, another adorable French language joke!
Located on the third floor of W Osaka, restaurant Oh.lala… offers an all-day international dining experience for its W guests, in collaboration with the chef of Michelin-star restaurant La Cime. Concrete’s local insight of the Japanese Love for French lifestyle & culture formed the inspiration for this bistro-diner. A French atmosphere combined with Osaka boldness: Oh.lala…
Reading time: 2 minutes
Limited-edition PAC-MAN pizza box featuring augmented reality game by Pizza Hut
8-4-2021
Pizza Hut served up a ‘Newstalgia’ campaign celebrating what fans know and love about the pizza restaurant, but with a contemporary twist. To bring the campaign to life, the brand unveiled a limited-edition PAC-MAN pizza box featuring an augmented reality game and a chance to win a custom PAC-MAN game cabinet back in March. The campaign did put a contemporary twist on celebrating all the things people love and associate with the brand – from Book It!® pins, classic arcade games, red cups and Tiffany-style lamps and of course, iconic Pizza Hut pizzas.
Although the campaign has already ended we think it might be an inspiration for other restaurants to add some nostalgia to their brand in one way or another. Lots of us loved to play PAC-MAN back in the day but also games like Tetris, Mario Kart and remember SimCity? We have all learned not to play with our food but this might be fun!
Reading time: 2 minutes
Well-known trends on TikTok and how they can inspire your company
26-3-2021
TikTok has gained enormous popularity in the year 2020/2021. Due to the fact that we have been stuck at home the app has been able to grown immensely. The app started off with videos containing mostly dancing and singing, and it has now transformed into a marketing tool. We have written about how you can use TikTok for your company a while back. Now Sammy van der Weijden has looked at fun and inspiring recipes and trends that she has spotted in the last few weeks. Some of them were not intended to be used for marketing purposes, but they have led to an increase in sales either way. Maybe these trends will inspire you to create something similar for your restaurant! Which might cause an increase of visitor of generation Z.
Reading time: 3 minutes and lots of fun links to TikToks
Juicy Marbles | Plant-based Filet Mignon steaks on the market
12-3-2021
Juicy Marbles from Ljubljana, Slovenia makes history with the first marbled steaks made from plants. With a patent pending on the name, Meat-o-matic Reverse Grinder™ 9000. The founders of Juicy Marbles have been able to mimic the muscle texture and marbling of meat by aligning and layering fibers from the bottom up with all-natural ingredients.
Did you see the images of this Filet Mignon? It looks like a real Filet Mignon, we hope it will be available in the supermarkets in the Netherlands soon. We would love to taste it! If it’s really the first plant-based Filet Mignon? We recently also wrote about a plant-based version made of wagyu meat, called ‘Waygu’. This product by the Canadian company Top Tier Foods (TTF) is making a limited debut in the US with hopes of rolling out at 4,000 sushi locations nationwide.
NOVOTEL X LUCA
NOVOTEL X LUCA
NOVOTEL X LUCA
