‘IJsmanschap’ is the first Popsicle Bar in the Netherlands

29-3-2016

Recently the first Popsicle Bar of the Netherlands was opened in Amsterdam, called ‘IJsmanschap’. Besides artisanal popsicles you can also get good quality coffee. lees verder

McDonald’s in 2016: A restaurant?

29-3-2016

Guest blog of Leonie van Spronsen, living and working in Paris, where she experienced the table service at the McDonald’s at the Champs-Élysées. lees verder

Trends we spotted this week – week 12

28-3-2016

  • Trends in het kort

At the redaction of Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we us in our column ‘Trends we spotted this week’. This week among others ‘Tiny Irish pub on wheels’, ‘Gigantic edible Easter bunny’ and ‘Robots to serve fast food restaurants’. lees verder

Cinnabon sells like hot cakes

24-3-2016

This March and April the American company Cinnabon is opening three new stores in the Netherlands at Stadshart Amstelveen, Stadshart Zoetermeer and at Utrecht’s Central Station. lees verder

Food truck ‘de Melkbus’

21-3-2016

The Netherlands can add another food truck to its curriculum this Easter. Robert & Wout, real country boys from Eibergen recently made their own food truck, ‘de Melkbus’ (the milk churn). They will sell products made of milk from their own cows. lees verder

Churned Creamery serves ice cream with a French twist

17-3-2016

  • gelatomachine.nl / churnedcreamery.com
  • gelatomachine.nl / churnedcreamery.com
  • gelatomachine.nl / churnedcreamery.com
  • gelatomachine.nl / churnedcreamery.com
  • gelatomachine.nl / churnedcreamery.com

At Churned Creamery they work with the BGItaly gelato machine to show the freshness and craftsmanship of the ice cream. Besides that, there is a French twist: they also serve the ice cream in croissants. lees verder

Deliveroo delivers the most delicious meals

8-3-2016

Delivery service Deliveroo makes sure to deliver ‘quality meals’. The delivery service distinguishes itself from others by taking over the whole process from the restaurant. Everyone does what he or she does best. The restaurant prepares the meals, Deliveroo delivers and we order and eat it. lees verder

Hey WhatsApp… can I have two beer and a coke?

7-3-2016

Our colleague David Maartense blogs about using WhatsApp for business purposes in the hospitality industry, which doesn’t happen often. Think for example about making last minute reservations through WhatsApp or sending pictures.

National Social Media Research 2016 of Newcom shows that WhatsApp currently is the biggest social media platform of the Netherlands. A number of 9.8 million of the Dutch people uses WhatsApp, 7.0 million of them are using it on a daily basis. lees verder

Happy Goggles – virtual reality headset from a Happy Meal box

7-3-2016

We’re convinced that our Dutch kids want to try the Happy Goggles as well, McDonald’s Holland! McDonald’s Sweden is giving children a view into the world of virtual reality with the Happy Meal box from the 5th till the 12th of March.  lees verder

McDonald’s Next, is high-tech the solution to a healthier reputation and more sales?

14-1-2016

McDonald’s Next in Hong Kong; a new high-tech restaurant and a new experiment to revamp their reputation.

McDonald’s Next serves

The new high-tech restaurant, located in the Admiralty district, has touch-screen computers where you create and order your meal, so no more queuing in front of a counter. The new restaurant has a salad bar which is shown in the ‘theatre kitchen’. This allows consumers to watch the process of the making of their salad. Examples of the salad ingredients are asparagus, couscous, corn and quinoa. As you watch the video or check out the pictures in the article of the Daily Mail Online you can only conclude that the salad bar matches what you might expect in a deli. In addition they also serve fresh pastries and premium coffee in the McCafé style.

Besides the salad bar you can order from the regular hamburger menu or make use of the ‘Create Your Taste’ option, allowing you to build your own burger with gourmet ingredients. This ‘Create Your Taste’ option is already implemented at the McDonald’s in Australia and in New Zealand.

The Next interior

The interior; pleasant lighting for a relaxed atmosphere, long wide tables create a cafe / restaurant ambiance and like at many coffee shops chains they have wireless phone chargers. Furthermore the elements, wood, glass and stainless steel are used. They’re also experimenting with table service after 6 pm…

You will probably not recognize this McDonald’s except for the golden arches ;-). The Daily Mail concludes it’s a new attempt of McDonald’s to change direction and create a more healthier image. Well we would love to see a McDonald’s restaurant like that here in the Netherlands!

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