The Reebok Bacon Box
12-8-2014
The sportswear brand Reebok has started a new campaign featuring the Reebok Bacon Box. The Bacon boxes were send to athletes of the Reebok CrossFit games and handed out from a foodtruck at the games itself. Using the motto “who doesn’t love Bacon?” Reebok engages customers who love bacon with their brand. The campaign responds to the athletes who follow the Paleolithic (“Paleo”) diet, where bacon is one of the most beloved treats. The Reebok Bacon is produced in line with the recommendations of the diet and doesn’t contain nitrates, preservatives, msg and sweeteners. We think this campaign is an interesting example of blurring of branches and we are curious which brand follows this example..
CHEF Culinary road trip
6-8-2014
The movie CHEF tell the story about chef cook Carl Casper who resigns at a top restaurant in Los Angeles for a culinary road trip in Miami. To promote the film, that premiers in the Dutch cinemas on 4 September, a CHEF food truck travels through the Netherlands. This truck is co-developed by the creators of the book “Reizende Sterren” a cookbook with the signature dishes of different food trucks. The Cuban sandwiches that the truck serves are based on the sandwich recipe from the film.
#Cheftruck
The foodtruck serves its culinary specialties at the Car Art Festival in Delft (9-10 Aug), Haarlem Jazz & More in Haarlem (13-16 Aug), Magneet Festival in Amsterdam (22-24 Aug), Rrrollend Leiden (Aug 29-30 ), Smaak Karavaan in Tilburg (31 Aug), Vlietdagen Leidschendam-Voorburg (13-14 Sep), and can be tracked online via #ChefTruck #ReizendeSterren.
Research about Asian restaurants in The Netherlands
1-8-2014
This article describes the developments of the Asian restaurant sector in The Netherlands. Unfortionately this article is only available in Dutch. Please contact + 31 71 541 88 67 if you have any questions.
A ‘Blind date’ with George
31-7-2014
The last 3 days Café George at the Plein in The Hague had an original pre-opening. Guests could go on a ‘blind date’ with George. Like in the other George bistro’s in Amsterdam and Laren, we tasted delicious French bistro dishes like Steak Tartare and Lobster Linguini as well as popular desserts like lemon pie, cheesecake and île flottante. We wish the team from George a lot of success at the Plein in The Hague.
Hunting down Pokémon figures in the Peninsula Hotel
29-7-2014
Exclusively designed to give their guests unique and unprecedented access to historical, cultural and local lifestyle experiences, The Peninsula Tokyo Academy offers a collection of bespoke programmes for both adults and children. Kids staying at the hotel as from 1 October, will get the chance to live out an episode of Pokémon with characters like Pikachu, Lucario and friends in an interactive game designed exclusively for the hotel. Kids as from five years old are invited to hunt down Pokémon characters, armed with a Poké Ball. A game that is a bit like hide and seek. Great way to entertain the kids of your guests and an inspiration for hotels in Belgium to introduce a meeting with Tintin! Or for the hotels in The Netherlands with Miffy.
Brooklyn lager in Dutch bars
25-7-2014
On Thursday 17 July Brooklyn lager officially introduced its beer in Amsterdam. The beer is brought to the Netherlands by Bier & Co and fits well in the growing demand for specialty beers. The ‘4 Pint Rule ‘, where the drinker wants to (and can) drink four pints will, be a welcome addition to the heavier and more extravagant specialty beers.
Brooklyn Lager’s brewmaster Garrett Oliver wrote several books including one about beer and food pairing. He was important for the introduction of the Slow Food Movement in his country. The brewery has a Slow Food NYC approval and runs on 100% wind energy.
A coffeebar that repels wireless signals
22-7-2014
The owners of the Faraday Café in Vancouver hope to restore non-digital, social interaction between people by creating a place without any digital connection. They went a step further than just not offering WiFi; social artist Julien Thomas and Hughes Condon Marler Architects (HCMA) have designed the first coffee shop that repels wireless signals. In the Faraday Café, you get disconnected the moment you step into the coffee bar. The café derives its name from the Faraday Cage, the material shield that has been used to block all signals. The Faraday Café offers artisanal coffees and will be the home of several events such as ‘drinks and discussions’ and meditation sessions.
French label ‘home-made’
21-7-2014
The French government introduced a new law forcing ‘fait maison’ (home-made) where restaurants have to indicate whether they are only using home-made food. This means that they can use the mark of ‘fait maison’ when they are only using food which has not been processed or prepared before. The restaurants can be recognized by the logo of a frying pan with a little roof on top. The French government is using ‘fait maison’ to improve the state of their traditional restaurant scene.
Small hospitality gestures June
21-7-2014
Perfect service throughout the whole staff is the most hospitable gesture you can make to your guest. No grand gestures but simply a team like a well-oiled machine.
In this edition of “small hospitable gestures” we focus on gestures in hotels, where we separate gestures to the business guest and leisure guest. Download the full version here.
Voldaan Amsterdam
18-7-2014
As an interior designer Matthijs Tukker worked for several hospitality entrepreneurs until November 2012. This was the point where he took the first steps to create a restaurant of his own. Through crowdfunding he was able to collect the necessary investment and ten months after the start, the restaurant opened. “Soup with balls” is the motto of the restaurant that is neatly called ‘Voldaan’ (translated: Satisfied). The products are mostly organic and vegetarian, special attention is paid to people with gluten and / or lactose intolerance and there are no refined sugars in the food.
The interior has a raw and warm look & feel. The open kitchen is the check-out counter at the same time and there are jars for sale with homemade dips, toppings, chutneys and compotes. The restaurant invites to stop over for a healthy bite and quickly and satisfied continue on the road again. See the location here.
