Cafellow is a new social platform focused on cafés, bars and terraces. Consumers can find a café selected on characteristics such as location, type of cafe, specialties, atmosphere and openings hours. They can also invite friends or share their favorite café through this platform. At this moment the service is available in six cities in the Netherlands, where more than 1,200 cafes are mapped. Cafellow creates a direct connection between supply and demand in the market.
Hotel chain Marriott has launched ‘Xplor’, a mobile game trip. During this game you will visit five cities (NYC, Paris, Beijing, Dubai, Sao Paul), you get sight-seeing challenges, solve puzzles and answer trivia questions. Players can create their own avatar, ranging from backpacker to jet-setter. For each city completed the player will receive 100,000 Marriott Reward points. Those who complete all levels before November 25, will receive three major prizes. The game is developed for all ages.
Inspired by ‘The Hunger Games’, the ‘Waldorf Astoria Grand Wailea’ in Hawaii offers a ‘Wilderness Survival Program’. During the program children ages 5 and up learn how to survive in the wilderness, a unique experience during their stay at the hotel. Children can practice archery, their endurance is tested, they learn more about food and edible and non-edible plants and they will work on their camouflage skills. The hotel has four water slides, a white water rapids slide and a Tarzan pool where the skills of the participants will be improved.
Customers can win a Warsteiner bike by purchasing a six pack Warsteiner Radler in the supermarket or on the beach. The promotion is only available at locations where there are special Warsteiner teams and will be until August 24. With the special Warsteiner app consumers can scan the label of the beer and see if they have won the bike. They can also win small prizes such as caps, bottle openers and covers. The bike is made from recycled frames with durable materials. The bike has a six pack holder made of used conveyors, specially made for Warsteiner bottles.
To celebrate the mile stone of 10.000 Twitter followers we’ve visited one of our connections, Kitch& in Leiden, the Netherlands. We entered the restaurant with a bottle of Limonchili and were welcomed by co-owner Edwin van den Akker. He got acquinted with Horecatrends during one of our regular trend presentations. Kitch& uses Twitter to start an easy accessible dialogue with guests. Next to Twitter the restaurant uses DineRate to promote feedback on dishes and service, feedback through this service is rewarded with culinairy rewards on next visits. Edwin van den Akker uses Horecatrends.com to keep himself up-to-date with the latest trends in hospitality. “I don’t check the website every week, but if I do, I browse a few weeks back. The trends are for approximately 10% inspiring for my business, so definately worth to look at.” We would like to thank everyone for archieving the 10.000 followers, please keep sending tips via @horecatrends and tip@spronsen.com.
The Mexican restaurant Wahaca surprises guests with chili seeds that comes with the bill. The guests receive a small booklet with some Serrano chili seeds to grow their own chili at home. To help people growing the chili, the restaurants has published a number of expert videos to show people how to grow and take care of the seeds. A nice gesture.
Cities around the world are faced with vacant shops. Earlier we’ve spotted the Public painting machine in empty stores in Poland. Now Niklas Roy has found an interesting marketing solution to target vacant spaces in Sherbrooke. The sign ‘for rent’ follows the passers-by if they walk in front of the shop window. Watch the video to see how this system works.
Beverage brand SanPellegrino has launched a new campaign called ‘Three minutes in Italy’ in partnership with Ogilvy NY and Deeplocal. Facebook users in the U.S. can get a virtual tour through the city Taormina in Sicily, Italy through the eyes of a robot. With a special Facebook application they can control the robot for three minutes. The robot is equipped with a translation system and through an audio and video connection Facebook users can communicate with the locals. The Facebook profile picture is displayed on the head of the robot. The beverage brand offers Americans an extraordinary Italian vacation experience through this campaign.
Earlier we spotted a vending machine that you need to hug to get a Coke, or a vending machine where you need to yawn to get a free cup of coffee. But with this Amstel vending machine you don’t have to do anything at all to get a can of beer. In an effort to give young professionals a few minutes rest after work, Amstel Bulgaria and Next-DC have developed a special beer vending machine. You only need to take a rest for three minutes and you will get a can of Amstel. The video shows how difficult it actually is….
This Year ‘Get Dirty Farm Tours’ will be organized in Oregon, Portland. During the ‘Get Dirty Farm Tours’ unique local farms will be visited and in a quest to find the culinary secrets of Portland. The participants will get in touch with the local farmers and get the opportunity to see how the products grow and are produced. One excursion will be organized a month, each month has a different season based theme During the food tour at least two sustainable farms will be visited and a lunch on location.
Approachable inspiration, trends and highlights from 2025 that can be easily applied to your own business in 2026. A whitepaper to scroll through when you read more
We’ve been enjoying glorious summer weather for a few weeks now, and the popular seasonal drinks are already known. Mocktails, cocktails, spritz variations, rosé, and read more
Cafellow is a new social platform focused on cafés, bars and terraces. Consumers can find a café selected on characteristics such as location, type of cafe, specialties, atmosphere and openings hours. They can also invite friends or share their favorite café through this platform. At this moment the service is available in six cities in the Netherlands, where more than 1,200 cafes are mapped. Cafellow creates a direct connection between supply and demand in the market.
Hotel chain Marriott has launched ‘Xplor’, a mobile game trip. During this game you will visit five cities (NYC, Paris, Beijing, Dubai, Sao Paul), you get sight-seeing challenges, solve puzzles and answer trivia questions. Players can create their own avatar, ranging from backpacker to jet-setter. For each city completed the player will receive 100,000 Marriott Reward points. Those who complete all levels before November 25, will receive three major prizes. The game is developed for all ages.
Inspired by ‘The Hunger Games’, the ‘Waldorf Astoria Grand Wailea’ in Hawaii offers a ‘Wilderness Survival Program’. During the program children ages 5 and up learn how to survive in the wilderness, a unique experience during their stay at the hotel. Children can practice archery, their endurance is tested, they learn more about food and edible and non-edible plants and they will work on their camouflage skills. The hotel has four water slides, a white water rapids slide and a Tarzan pool where the skills of the participants will be improved.
Customers can win a Warsteiner bike by purchasing a six pack Warsteiner Radler in the supermarket or on the beach. The promotion is only available at locations where there are special Warsteiner teams and will be until August 24. With the special Warsteiner app consumers can scan the label of the beer and see if they have won the bike. They can also win small prizes such as caps, bottle openers and covers. The bike is made from recycled frames with durable materials. The bike has a six pack holder made of used conveyors, specially made for Warsteiner bottles.
To celebrate the mile stone of 10.000 Twitter followers we’ve visited one of our connections, Kitch& in Leiden, the Netherlands. We entered the restaurant with a bottle of Limonchili and were welcomed by co-owner Edwin van den Akker. He got acquinted with Horecatrends during one of our regular trend presentations. Kitch& uses Twitter to start an easy accessible dialogue with guests. Next to Twitter the restaurant uses DineRate to promote feedback on dishes and service, feedback through this service is rewarded with culinairy rewards on next visits. Edwin van den Akker uses Horecatrends.com to keep himself up-to-date with the latest trends in hospitality. “I don’t check the website every week, but if I do, I browse a few weeks back. The trends are for approximately 10% inspiring for my business, so definately worth to look at.” We would like to thank everyone for archieving the 10.000 followers, please keep sending tips via @horecatrends and tip@spronsen.com.
The Mexican restaurant Wahaca surprises guests with chili seeds that comes with the bill. The guests receive a small booklet with some Serrano chili seeds to grow their own chili at home. To help people growing the chili, the restaurants has published a number of expert videos to show people how to grow and take care of the seeds. A nice gesture.
Cities around the world are faced with vacant shops. Earlier we’ve spotted the Public painting machine in empty stores in Poland. Now Niklas Roy has found an interesting marketing solution to target vacant spaces in Sherbrooke. The sign ‘for rent’ follows the passers-by if they walk in front of the shop window. Watch the video to see how this system works.
Beverage brand SanPellegrino has launched a new campaign called ‘Three minutes in Italy’ in partnership with Ogilvy NY and Deeplocal. Facebook users in the U.S. can get a virtual tour through the city Taormina in Sicily, Italy through the eyes of a robot. With a special Facebook application they can control the robot for three minutes. The robot is equipped with a translation system and through an audio and video connection Facebook users can communicate with the locals. The Facebook profile picture is displayed on the head of the robot. The beverage brand offers Americans an extraordinary Italian vacation experience through this campaign.
Earlier we spotted a vending machine that you need to hug to get a Coke, or a vending machine where you need to yawn to get a free cup of coffee. But with this Amstel vending machine you don’t have to do anything at all to get a can of beer. In an effort to give young professionals a few minutes rest after work, Amstel Bulgaria and Next-DC have developed a special beer vending machine. You only need to take a rest for three minutes and you will get a can of Amstel. The video shows how difficult it actually is….
This Year ‘Get Dirty Farm Tours’ will be organized in Oregon, Portland. During the ‘Get Dirty Farm Tours’ unique local farms will be visited and in a quest to find the culinary secrets of Portland. The participants will get in touch with the local farmers and get the opportunity to see how the products grow and are produced. One excursion will be organized a month, each month has a different season based theme During the food tour at least two sustainable farms will be visited and a lunch on location.
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