Naughty Stout dinner beer

30-10-2013

  • bier

Beer sommelier Fiona de Lange has created a dinner beer together with De Leckere brewery from ‘De Meern’. Stout beer and Barley wine are combined for this special brew. Due to the composition the beer is expected to match great with red meat, game and stewed meat. Earlier this year the beer sommelier developed Royal Beer, especially made for the King.

NH Hoteles StartupBus Europe

30-10-2013

NH Hoteles is sponsor of the StartupBus Europe. The hotel chain finds its core values ‘talent management, motivation and teamwork’ well presented in this competition. During the tour several buses from Barcelona, Berlin, Rome, London, Paris and Amsterdam aim for the Pioneers festival in Vienna. During the road trip the participants create and launch a startup. In total there are 150 challengers divided over six buses. During the road trip to Vienna, the Dutch StartupBus stops in Antwerp, Cologne, Düsseldorf, Berlin, Prague and München.

The participants challenge each other for a spot on the entrepreneurial Pioneers Festival. The finalist wins a weekend break by NH Hoteles in one of its 400 hotels in 27 countries as well. NH Hoteles gets inspiration from innovation and is constantly on the lookout for new opportunities to develop services and talents. The collaboration with StartupBus is a way to meet with young creatives and future entrepreneurs.

Europe is just next door

29-10-2013

A year after the ‘Take a look at Brussels‘ campaign, SNCF launches the ‘Europe is just next door’-campaign. Bystanders could virtually step into another city through a digital door. From Milan they were entertained by a mime artist, in Brussels a drawer made a portrait, in Barcelona a hip-hop crew was present to dance with, from Geneva you were joined by a couple in a boat and in Stuttgart you virtually rode a bike with a few locals. Watch the video.

Pop-up cheese store Castello

28-10-2013

  • Castello

Cheese brand Castello opened a pop-up store in New Babylon, The Hague. The pop-up store will be open for three months a culinary cheese experience. Consumers can taste forty kinds of cheese with matching wines. The goal is to surprise consumers and to come in contact with the consumers to get their opinion. Chef cook Joop Braakhekke opened the pop-up store and demonstrated the culinary possibilities with Castello. Soon the Castello pop-up store will open in cities like London, Berlin and New York.

Take a nap at pop-up hotel

28-10-2013

A power nap can help to reduce stress and increase productivity. At the Royal Bank Plaza in Toronto Breathe Right, make of nasal strips to breathe better, set up a pop-up pod hotel. Working people were invited to take a free nap for 20 minutes and were asked to test the nasal strips. People could reserve a ‘room’ via an app on the Facebook page and there were a few beds available for passersby.

A first date at Bagels and Beans

21-10-2013

The online dating platform Pepper.nl started a collaboration with Bagels & Beans to help the love a little. By pressing the button JustCoffee, new members of Pepper.nl can go on a mini-date at Bagels & Beans worth € 10,= per person. At one of the 54 Bagels & Beans locations singles can meet each other and see if it really clicks into real life. This collaboration stimulates a first date and it gives a nice interpretation of the JustCoffee button.

Brides will say ‘I do in Choo’ at Boston Harbor Hotel

21-10-2013

‘I do in Choo’. The Boston Harbor Hotel started a partnership with the luxury shoe brand ‘Jimmy Choo’. Brides who book their wedding at the Boston Harbor Hotel may select a statement pair of bridal shoes at the Jimmy Choo boutique in Boston for this special day. This wedding offer is unique and the goal is to make the wedding at the Boston Harbor Hotel elegant, memorable and fun. The promotion is only for brides who book their wedding by December 31, 2013 hosted on a date of January 1, 2014 – March 31, 2014 and on Fridays and Sundays April 1, 2014 – December 28, 2014.

Clean and safe drinking water by Coca Cola

18-10-2013

More than 1 billion people don’t have access to safe drinking water and more than 2.5 billion to adequate sanitation, making billions of people around the world vulnerable to disease. To help these people, Coca Cola started a pilot from the project EKOCENTER™ in South Africa, in collaboration with DEKA R&D and other partners. EKOCENTER™ is a small kiosk made of containers and offers clean and safe drinking water to the local population. The kiosk also offers other services like wireless communications, electricity, vaccination storage and more. The goals is to open around 1,500 to 2,000 EKOCENTERS™ in 2015 in Africa, Asia, Latin America and North America to provide clean and safe drinking water to developing countries. The EKOCENTERS or ‘Downtown in a box’ provided with the Slingshot water purification systems will be managed by local women entrepreneurs.

A work in Progress by Rene Redzepi

17-10-2013

During the opening of the Restaurant week Leiden on November 7, top chef René Redzepi will present his new book ‘A work in Progress‘. René Redzepi wrote down all the occurrences of his restaurant NOMA which resulted in the book ‘A work in Progress’: Notes of Food, Cooking and Creativity. The book consists of three parts: a diary, a recipe book and a photo book. The book contains never before seen photos taken by René Redzepi and his team. It will give readers a peek behind the scenes of the restaurant. During the meeting on November 7, various restaurants in Leiden will serve culinary delights and guests will receive a copy of the new book. You can be present for € 100,=, this includes a signed copy of the book. Check the website of Leidslekkers for the program.

Four Seasons Taste Truck

14-10-2013

Giving people a chance to taste the dishes from Four Seasons Hotels and Resorts, the hotel chain has introduced the FS Taste Truck. Since 16 September, the food truck drives to eight destinations in three states, from Palo alto, California to Santa Fe, New Mexico. During the tour the nearest Four Seasons Hotel will take over the FS Taste Truck and serves dishes inspired by the city visiting. The food truck will be parked for one week in each location at the Four Seasons Hotel there, hosting a series of events. The FS Taste Truck can be followed via #FSTasteTruck on Twitter, Instagram and Facebook.

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