Kola House – PepsiCo’s first restaurant opened in New York
29-9-2016
Last weekend PepsiCo opened the company’s first-ever restaurant, the Kola House, in Manhattan across from the popular and trendy Chelsea Market. Although we only know PepsiCo from their tins and bottles cola and snacks, the restaurant isn’t completely what you would expect. The Kola House serves American shareables with global influences by executive chef Jon Feshan and an innovative cocktail menu by resident flavour chemist Alex Ott. The kola nut is one of the main ingredients of the cuisine and the cocktails.
Inspiration session Wellness
23-9-2016
Bram Kosterink and David Maartense gave an inspiration session last month about the Wellness industry. The presentation focused on the latest trends and developments within the Wellness industry. The presentation was given at ROC Mondriaan in The Hague.
Trends we spotted this week – week 38
23-9-2016
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others, Streethacker a new app and Print a Drink, 3D printing hits the cocktail scene.
If you like to read the whole article, click the title. Enjoy reading!
Trends we spotted this week – week 37
16-9-2016
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others, a solid golden toilet and an urban bathhouse made of shipping containers.
If you like to read the whole article, click the title. Enjoy reading!
Free croquettes on FEBO’s birthday
15-9-2016
FEBO turned 75 years today and therefore decided to give away 75.000 free croquettes. And as FEBO wants their snacks to be accessible for everyone, a temporary location opened today on one of the canals in Amsterdam. Croquette lovers can pick up a ‘partycroquette’ today at both the Drive In as the various locations of the company.
Trends we spotted this week – week 36
9-9-2016
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others a small gesture at Van der Valk Harderwijk, stay the night at a bee-hotel, meatless hamburgers and Ikea launches a DIY pop-up restaurant in London.
If you like to read the whole article, click the title. Enjoy reading!
Watching a movie from your pizza box: the Blockbuster Box
7-9-2016
Pizza Hut created a pizza box that turns into an impromptu projector, the Blockbuster Box! Just create the projector, put your mobile in place and enjoy a movie. An innovative marketing campaign by Pizza Hut Hong Kong. This innovative marketing campaign has been launched by Ogilvy & Mather Group in Hong Kong for Pizza Hut Hong Kong.
Bed time stories
17-8-2016
The ultimate bed time stories to read in hotels are stories which takes place in the hotel….. Don’t you agree? We once philosophized about starting our own hotel and one of the ideas that came up was writing a story which took place in the vicinity of the hotel. And sending this story to every guest two weeks prior to their arrival, to enhance the anticipation. Imagine the kind of stories that could be written about your hotel or the hotel you love to visit as a loyal guest. We haven’t had the pleasure of enjoying such an idea as guest yet but it’s quite interesting to see what is done with storytelling in the hospitality industry.
We made a small list with successful storytelling examples!
Great examples of how to use the Olympic Games in your benefit
12-8-2016
We have seen quite a few examples of restaurants, hotels and leisure centres using the Olympics in their benefit. The Olympic Experience on the beach of Scheveningen is a great example. As well as storytelling in advertisings! One of the best is probably the Olympic anthem of Samsung.
We checked the web to see what has been organized in the hospitality and leisure world with the Olympics in mind.
Did you spot other great examples or did you organise an inspiring Olympic event? Let us know, we like to complete our list!
Beer Pong Knock Out; Get your balls wet!
8-8-2016
Once the red cups were only destined for drunken partiers, but the game leaves the student dormitories and house parties with official tournaments between beer pong enthusiasts and experts. Strandzuid brings the Beer Pong Knock Out to Amsterdam on Saturday, August 13.
Interior of Kola House 
Curcuma Cocktail at Kola House
