CaliBurger | Pilot of ordering and paying with facial recognition



CaliBurger has partnered with NEC Corporation of America to roll out self-ordering kiosks using NeoFace® facial recognition software. This software is used to identify registered customers and pull up their loyalty accounts and order preferences. The kiosk pilot program is now at CaliBurger’s Pasadena location, where the Quick Serve Restaurant chain showcases new technologies developed by its parent company, the Cali Group. The new facial recognition self-ordering kioks were on display at the NRF 2018 in New York last week.

Facial recognition

If customers are pleased with the new ordering experience, the kiosks will be rolled out to CaliBurger’s global locations next year. Also in 2018, the platform will be used to allow customers to pay using their faces. As shown in the demo video, customers will have the option of immediately activating their loyalty accounts as they approach the kiosks without needing to swipe a card or type in identifying information. The loyalty account shows a customer’s favorite historical meal packages, enabling the customer to complete the ordering transaction in a matter of seconds.

CaliBurger from the Cali Group

“Face-based loyalty significantly reduces the friction associated with loyalty program registration and use; further, it enables a restaurant chain like CaliBurger to provide a customized, one-on-one interactive experience at the ordering kiosk,” said John Miller, Chairman and CEO of Cali Group. “Our goal for 2018 is to replace credit card swipes with face-based payments. Facial recognition is part of our broader strategy to enable the restaurant and retail industries to provide the same kinds of benefits and conveniences in the built world that customers experience with retailers like Amazon in the digital world.”

In addition to using facial recognition to enhance and improve the customer experience in restaurants, Cali Group is pioneering: artificial intelligence and robotics to automate kitchen equipment and monitor the dining area; social gaming for entertainment in the dining area; and infrastructure for autonomous vehicles to deliver fresh food.

NeoFace® facial recognition software | By NEC

“NEC’s face recognition software technology is considered among the world’s most accurate, making it an ideal tool for retailers seeking to provide the best possible customer service and convenience for their customers,” said Matt Worley, Vice President, Retail Solutions, NEC Corporation of America.


Back in January 2017 we wrote about facial recognition software used at a KFC restaurant in Beijing, China. They used facial recognition tech in order to help customers choose their meal by mood, age or gender. The software was created by search engine company Baidu. In comparison with this example is the software from NEC no longer a gadget!

Website: Caliburger

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