Booking.com Launches New Pilot App CityBook in Amsterdam, London and Paris
Booking.com, one of the world’s leading digital travel companies committed to making it easier for everyone to experience the world, recently announced the launch of a new pilot product, CityBook, a responsive digital guide for cities that seamlessly combines inspiration, planning, navigation and experience all in one place. The first pilots launched in the cities of Paris, London and Amsterdam.
This Pilot product leverages machine learning to make instant recommendations for travelers to easily explore all the best a city has to offer on the go. Booking.com just made exploring cities a whole lot easier.
Pilot App CityBook | Machine learning models to better understand what is most relevant for consumers
CityBook will be fully focused on helping travelers once they have arrived in their destination, whether it’s by providing curated recommendations around things to do, showcasing local offers and discounts, or providing content to help travelers get a feel for the city to help them make decisions, all with the purpose to help Booking.com better understand what is most relevant for consumers in-destination. The CityBook products, content and features that consumers like best will then be rolled into the core Booking.com app, furthering Booking.com’s vision to help customers’ choice and simplicity throughout their entire travel journey.
Leveraging machine learning models that take into account a traveler’s location, the makeup of their group (family, couple or solo traveler) where they’re at in their trip (first day versus the last day of the trip), as well as the weather and real-time availability, CityBook makes contextually-based recommendations to help travelers get the most out of their trip, including how to get back to their accommodation from any spot in the city. The technology that powers CityBook brings together powerful trip research all into one place with instant recommendations, so there is limited need to plan extensively in advance.
Whatever device or platform customers prefer, their trip experience is completely synced. Whether downloading the app for Android or iOS or simply visiting the web version of the CityBook site on desktop or mobile, once a customer has logged in with their Booking.com account details, they are set to discover, make plans and experience the city – all on their own terms.
CityBook is currently available in English for Amsterdam, London and Paris, with Tokyo, New York City, Berlin, Barcelona and Rome scheduled for launch over the coming months. Once available for a city, Booking.com customers with an upcoming booking will be invited to use CityBook for their upcoming trip.