Dominique Ansel Treehouse |A new all-day café in London


  • Dominique Ansel Treehouse exterior - photo credit Ed Schofield
  • Dominique Ansel Treehouse - bakery counter - photo credit Ed Schofield
  • Dominique Ansel Treehouse interior - photo credit Ed Schofield
  • Chef Dominique Ansel in front of Dominique Ansel Treehouse - photo credit Orphée Tehranchian
  • Dominique Ansel Treehouse - Camembert Fondue, Croissant Crisps - photo credit Ed Schofield
  • Cream of Plum Tomato Soup en Croûte at Dominique Ansel Treehouse - credit Ed Schofield
  • Dominique Ansel Treehouse - Chicken Liver Mousse Millefeuille, Candied Mandarin, Brown Butter
  • Dominique Ansel Treehouse - Pillowy Gnocchi, Mimolette & Comté Cream Sauce - photo credit Ed Schofield
  • Venison Pithivier, Confit Haunch, Salt-Baked Celeriac, Cabbage, Jus
  • Dominique Ansel Treehouse bakery pastry case (on ground floor) - photo credit Ed Schofield

Chef Dominique Ansel, named World’s Best Pastry Chef by the World’s 50 Best Awards, has recently opened Dominique Ansel Treehouse, a new all-day café in London’s Covent Garden. Located on quaint Floral Street, the new concept offers a menu that celebrates and showcases the pastry foundations and artisanal techniques that pastry chefs do best, from flaky puff pastry to delicate handmade pasta, short crusts for pies and tarts, fresh-baked breads, and more.

We’ve been fans of chef Dominique Ansel from the moment he opened his first bakery in New York and got famous by creating his Cronut® and many more fêted pastries like my favourite his signature DKA (Dominique’s Kouign Amann). They don’t serve the Cronut® at the Treehouse for this croissant- doughnut hybrid you need to go to his bakery in London. But the menu of Dominique Ansel Treehouse sound delicious and London is relatively nearby for us Dutchies, although we still would love to have a Dominique Ansel bakery in Amsterdam!  ^Marjolein

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The New York Collection | By the Dominique Ansel Bakery in Soho


  • New York Collection by Dominique Ansel Bakery in SohoNew York Collection by Dominique Ansel Bakery in Soho
  • New York Slice by Dominique Ansel Bakery in SohoNew York Slice by Dominique Ansel Bakery in Soho
  • Bodega Coffee Tiramisu by Dominique Ansel Bakery in SohoBodega Coffee Tiramisu by Dominique Ansel Bakery in Soho
  • Everything Bagel & Schmear Pavlova & Bodega Coffee Tiramisu by Dominique Ansel BakeryEverything Bagel & Schmear Pavlova & Bodega Coffee Tiramisu by Dominique Ansel Bakery
  • Haute Dog, Stroll in Central Park Chocolate Hazelnut Acorn, Bite of the Big Apple - Dominique Ansel Bakery SohoHaute Dog, Stroll in Central Park Chocolate Hazelnut Acorn, Bite of the Big Apple - Dominique Ansel Bakery Soho
  • Pretzel by Dominique Ansel Bakery in SohoPretzel by Dominique Ansel Bakery in Soho
  • Yellow Taxi Salted Caramel éclair (top), Spring Street Chocolate éclair (bottom) - Dominique Ansel Bakery SohoYellow Taxi Salted Caramel éclair (top), Spring Street Chocolate éclair (bottom) - Dominique Ansel Bakery Soho

As from today, July 4th  (Independence Day) through September 2nd (Labor Day), the Dominique Ansel Bakery is transforming their entire pastry case at the Soho Bakery (189 Spring Street, NYC) into a dessert tribute to New York, with a ‘capsule collection’ of 9 new desserts inspired by all the things they love about NYC.

We love the combination of creativity and real good taste at the bakeries of Dominique Ansel! In the past we wrote a couple of articles about this entrepreneur / pastry chef. Just put his name in the ‘search’ bar at the front page of Horecatrends and you’ll hit a lot of inspiration, in product and the way his social media is done. If you love pastry and you’re living in or visiting NYC this summer, you should definitely visit his bakery!

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What-a-Melon | Ice cream inspiration from Dominique Ansel


Dominique Ansel Bakery in London serves soft serve in a slice of watermelon sourced from Italy. The ice cream, called What-a-Melon, is made with fresh watermelon juice and ‘seeds’ made of dark chocolate. It first launched at Dominique Ansel Bakery in Tokyo in 2017 but those living in or visiting London this summer can enjoy one in London now! read more

The Great British Shake Sale | Shake Shack teams up with pastry chef Dominique Ansel


  • shake shack

The shakes are high this August! This year, Shake Shack have teamed up with renowned pastry chef Dominique Ansel – named World’s Best Pastry Chef 2017 – and Dominique Ansel Bakery London to introduce a new limited-edition shake for the occasion, The Banoffee. So if you’re in London or the UK in August, donate £2 or more to ‘Action Against Hunger’ and receive a voucher for a complimentary handspun shake on your next visit (valued at £5.25), 100% of donations going to ‘Action Against Hunger’. read more

Dominique Ansel Bakery | ‘Zero gravity’ cake


Last week Dominique Ansel Bakery’s second location inside the Mitsukoshi Ginza department store opened in Tokyo. To highlight the opening, Dominique and his Japanese team created the ‘zero gravity’ cake, cake that floats inside a balloon. read more

Dominique Ansel opened a new bakery – in Japan!


  • Via Instagram van Dominique Ansel
  • Via Instagram van Dominique Ansel
  • Via Instagram van Dominique Ansel
  • Via Instagram van Dominique Ansel
  • Via Instagram van Dominique Ansel
  • Via Instagram van Dominique Ansel
  • Via Instagram van Dominique Ansel
  • Via Instagram van Dominique Ansel
  • First floor, images courtesy of Dominique Ansel Bakery Tokyo.
  • Goodluck cat, images courtesy of Dominique Ansel Bakery Tokyo.

Leonie van Spronsen has lived in NYC and became a fan of the bakery of Dominique Ansel. She now follows his Instagram account and loved the communication around the opening of the bakery in Tokyo.

Last Saturday it was finally opening day at the DAB (Dominique Ansel Bakery) in Tokyo, loyal followers of his Instagram account had been prepared for this day a long time and it did not disappoint.

Hospitality, guest experience by Dominique Ansel

Dominique Ansel seems to be one of those rare people that truly understands hospitality. It’s not about just making beautiful products (which he definitely does by the way) but it’s also about guest experience, it’s about appreciating your customers, it’s about interacting with your customers, it’s about creating a brand experience, and boy is he the master of that. See the snapshots of DAB Japan’s opening day on Instagram.

By tracking the opening day like this on Instagram and explaining and sharing his ideas, his vision and his activities, Dominique Ansel is clearly busy building a hospitality empire. And by being such a humble, cool and inspiring person on social media, there is no one in the world you would want to have that empire more than him.

The next step? Maybe return to Europe to turn us into line-loving pastry fans as well? I vote for Paris! Leonie van Spronsen

Dominique Ansel’s answer to what’s next


Dominique Ansel opened his second bakery and concept, the Dominique Ansel KITCHEN on 29 April. As we already wrote in February, Dominique Ansel KITCHEN will not be serving the Cronut™ pastry nor many of the items that are most popular at the original Soho flagship Bakery. So if you’re visiting NYC and want to taste some of the other delicacies by Dominique Ansel, you don’t have to wait in line at his bakery, although we think it might be a problem to get a reservation at his KITCHEN as well.

At Dominique Ansel KITCHEN time is an ingredient

More than 70% of the menu will be made, finished, or assembled to order. Chef Dominique and his team have changed the operations of a traditional bakery, fusing it with a restaurant service kitchen, to bring “à la minute” capabilities to some of your best loved baked goods.

In the fully opened kitchens, guests will see the cooks cut fresh vanilla beans and scrape the seeds directly onto your ice cream rather than have it mixed in and slowly lose the intensity of its flavor in the fridge. They fold the chocolate mousse to order so it doesn’t have to harden for hours in the fridge, and guests can even choose the intensity of the chocolate. The ham and cheese croissant is wrapped in premium freshly sliced ham when the order is placed. And they aim to have everything done in the same amount of time it takes to get a latte. If people will wait for a fresh pulled espresso, why not also for a pastry?

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Dominique Ansel promises us a revolutionary new bakery concept


  • Dominique Ansel Kitchen

Dominique Ansel, widely known as creator of the Cronut, Waffogato and the Cragel, will be opening a new concept bakery late Spring, ‘Dominique Ansel Kitchen’. Featuring a bakery menu that is largely ‘made-to-order’.

Revolutionary new bakery concept

According to his press office, the name of new bakery is ‘Dominique Ansel Kitchen’ and will be Cronut-free. And perhaps it has an even more radical idea – it changes the way bakeries operate by featuring a menu that is largely “made-to-order”. The chef elaborates about the way they are going to change the future of bakeries: “The kitchen will be arranged in a completely different way than a regular bakery, and a full brigade of chefs will be on station to finish, assemble, and even bake items to order. We think it’s a revolutionary yet obvious step for the evolution of bakeries. Just like people want their espresso pulled fresh, their juices made when they order it and a sandwich fresh built – it should be the same for pastry. So, imagine fresh folded chocolate mousse, made to order fruit tarts, hot beignets, and more.”

We once saw the enormous line of people outside the bakery waiting to be able to buy a cronut or a cragel. We can’t wait to see pictures and hear how guests experience this revolutionary new bakery concept and we wish the team all the best with the preparations and the opening of ‘Dominique Ansel Kitchen’.

More about the Waffogato, Cragel and the Cronut.

Waffogato by Dominique Ansel


  • Waffogato

After the Cronut™ and the Milk & Cookie shot, Dominique Ansel introduces his newest creation the Waffogato. The Waffogato is a combination between a waffle and the classic Italian dessert affogato. Affogato is made of vanilla ice-cream topped with a hot shot of espresso, one of his favorite desserts. The chef wanted to create a dessert served during breakfast and came up with the Waffogato: a combination of sweet, salty and bitter. It’s not actually a waffle but Tahitian vanilla ice-cream in the form of a waffle made with bits of Belgium waffle, pearl sugar for the crunch and a little sea salt. The ice cream is topped with hot maple syrup spiked espresso. Tapioca pearls release from the waffle when it melts and give the dish more texture. The Waffogato will be sold in his bakery from Friday, 9 May.

Milk and cookie shot by Dominique Ansel


  • Melk en cookie shot

The latest invention by chef Dominique Ansel is the Milk & Cookie Shot and was introduced at South by Southwest in Austin. Each chocolate chip cookie is shaped into a shot glass and milk is infused with Tahitian vanilla. From Friday March 14th, the Milk & Cookie Shots will be made available in the New York store of Dominique Ansel Bakery as an “after school special” starting at 3pm. The inspiration for the cookie came from the American tradition to dip cookies in milk, something we wrote about before in the ‘cookie monster‘ article.

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