Trends we spotted | Week 33
As of September 1 this will be Fletcher Hotel-Restaurant Marktstad-Schagen 
Hard Rock Cafe and Coca-Cola® launched the ‘Hard Rock Rising Music Competition’ 
Radisson Blu Hotel, Sinaia Cota 1400 
The Haunting debuts from the creators of Miracle
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Ipsos and IWSR published ‘The Consumer Trends Shaping Adult Beverages’, a new whitepaper commissioned by AB InBev. The study examines the choices and behavior of legal-drinking-age consumers.
- Hard Rock Cafe and Coca-Cola recently launched Hard Rock Rising. This music competition takes place in 34 countries and at 64 Hard Rock Cafes, offering emerging artists a stage.
- Fletcher Hotels continues its growth ambitions with the acquisition of Hotel Marktstad and Slot Hotel Schagen.
- Radisson Blu Hotel, Sinaia Cota 1400 brings alpine-inspired design to Romania’s Bucegi Mountains.
- Spotted on the Instagram account of ‘Meilleur Ouvrier de France Charcuterie’ Arnaud Nicolas in Paris: a Croque Monsieur XXL made with pain de mie!
- Also spotted on Instagram: the Caviar Hotline at the Park Lane New York! A fun idea to dedicate a number on your in-room telephone to a specialty of your own.
- And also spotted online: the Pineau des Charentes Spritz.
- Miracle Cocktails Inc., the company behind two of the world’s leading Christmas cocktail pop-ups, Miracle and Sippin’ Santa, unveils The Haunting, its first-ever Halloween pop-up bar experience.
- Burger King Belgium advises all Belgians to leave the flame grilling to them. 😉
Enjoy reading!
A study by Ipsos and IWSR |The Consumer Trends Shaping Adult Beverage
A new report from Ipsos and IWSR commissioned by AB InBev, offers fresh insights into the evolving behaviours of legal-drinking-age consumers around the world. The report, The Consumer Trends Shaping Adult Beverages, finds that while consumers are becoming more intentional about when, where and how they drink, alcohol continues to play an important role in social and cultural occasions.
The research identifies key trends shaping the future of the category: Moderation; Experience Economy; Premium & Affordability; Flavors & Convenience and Trust & Familiarity. The findings also highlight the growing strength of beer and beyond beer categories, which now account for more than half of total alcohol servings globally, supported by consumer demand for convenience, affordability and flavor exploration. You can download the white paper here.
The Consumer Trends Shaping Adult Beverage – a white paper by Ipsos and IWSR for AB InBev
Hard Rock Cafe and Coca-Cola® launched the ‘Hard Rock Rising Music Competition’ for emerging artists
Hard Rock Cafe and Coca‑Cola recently launched Hard Rock Rising. The music competition spans 34 countries and 64 Hard Rock Cafes, giving emerging artists a career‑launching stage. For more than five decades, breakthrough artists and legends have taken the stage at Hard Rock Cafes. Coca‑Cola has built a global platform for musicians through Coke Studio L.A. Live. Now, the two brands are joining forces to help singer‑songwriters, bands and DJs launch their careers.
Hard Rock Rising unfolds as a series of performances at participating Cafes. Local fan votes advance artists round by round. The Coke Studio team then selects one grand prize winner who earns a recording session, $10,000, a performance at Hard Rock Orlando and more. Artist submissions are open now through August 18, with live competition rounds running September 2, 9, 16 and 23. The global winner will be announced October 5. More details in their press release.
Hotel Marktstad and Slot Hotel Schagen become part of Fletcher Hotels as of September 1
Fletcher Hotels continues its growth ambitions with the acquisition of Hotel Marktstad and Slot Hotel Schagen. As of Tuesday, September 1, both distinctive hotels in the heart of Schagen will be owned by Fletcher Hotels. This expansion aligns with Fletcher’s strategy to further strengthen its presence in attractive Dutch destinations. Both hotels have built a recognizable position in Schagen over the past years, welcoming both leisure and business guests. As of September 1, the hotels will continue under the names Fletcher Hotel-Restaurant Marktstad-Schagen and Fletcher Slothotel Schagen. More details can be found in their Dutch press release.
As of September 1 this will be Fletcher Slothotel Schagen
Radisson Blu Hotel, Sinaia Cota 1400 brings alpine-inspired design to Romania’s Bucegi Mountains
A 68-room five-star mountain hotel at Cota 1400 in the Bucegi Mountains is now open under the Radisson Blu brand. Set within a historic building dating back to 1939, Radisson Blu Hotel, Sinaia Cota 1400 combines contemporary alpine hospitality, direct access to the cable car and ski slopes, and a premium wellness offering, bringing an internationally branded luxury hotel experience to one of Romania’s most iconic mountain destinations.
The hotel brings together several distinctive experiences: panoramic mountain views, contemporary alpine dining, direct access to year-round outdoor activities, and FORÊT KITSUNE Spa & Wellness, creating a destination designed for leisure escapes, wellness retreats and corporate events in every season. More details in their press release.
A Croque Monsieur XXL by the Charcuterie Arnaud Nicolas in Paris
Spotted on the Instagram account of Meilleur Ouvrier de France en Charcuterie Arnaud Nicolas in Paris: a Croque Monsieur XXL made with pain de mie! We love the idea, which you can easily recreate with our Dutch toasted sandwiches (tosti’s). Check out the images in the reel below or find out their locations on their website.
Dit bericht op Instagram bekijken
Caviar Hotline experience at the Park Lane hotel in New York
Spotted at the Instagram account of Hotels Above Par | Boutique Hotels & Travel: the Caviar Hotline at the Park Lane New York. They think it might just be the only hotel in the world with a hotline for caviar. Guests just need to dial ‘5’ from their in-room telephone and Bemka Royal Ossetra arrives at the door with blinis, crème fraîche, shallots, and chives. Why not dedicate a number on your in-room telephone to a specialty of your own? For example, a portion of ‘bitterballen’ with a beer, at hotels in Amsterdam.
Dit bericht op Instagram bekijken
Pineau des Charentes spritz
Back in March 2023, our colleague Marjolein van Spronsen wrote a blog about the old-fashioned bicicletta bars in some parts of Italy, in short a bit like a Spritzeria. There are so many kinds of spritz served in bars and restaurants that it might be interesting to set up a spritz bar on your summer terrace or add a spritz section to your beverage menu. You might add a Pineau des Charentes spritz, as it seems to be gaining a lot of popularity in the US, according to this article from Food & Wine.
The Haunting debuts from the creators of Miracle
Miracle Cocktails Inc., the company behind two of the world’s leading Christmas cocktail pop-ups, Miracle and Sippin’ Santa, is unveiling The Haunting, its first-ever Halloween pop-up bar experience. Debuting this October at cocktail bars across the globe, The Haunting invites guests into a nostalgic and wonderfully strange world where immersive décor, inventive cocktails, and Halloween traditions come to life.
Since pioneering the modern holiday cocktail pop-up in 2014, Miracle Cocktails Inc. has brought its Christmas cocktail concept to more than 300 bars worldwide, transforming them into immersive holiday destinations each winter. Now, The Haunting marks Miracle Cocktails Inc.’s first expansion beyond the Christmas season with an entirely new seasonal concept, extending Miracle’s signature approach to storytelling, hospitality, and collectible traditions into Halloween. More details in their press release.
A funny ad from Burger King Belgium
To round off: Burger King Belgium advises all Belgians to leave the flame grilling to them.😉
Dit bericht op Instagram bekijken
