Trends we spotted | Week 17
Starbucks and Harry Potter unite to bring everyday magic to Asia Pacific 
Rendering of SeaWorld San Diego's all-new Shark Encounter
Hotel chain TRIBE launches a global Vinyl Club
During Antwerp Art Weekend WOLF will present a new installation by Marius Ritiu 
Burger King in the US is launching their ‘Out of This Galaxy Limited-Time Menu’
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Top chef Jean-Georges Vongerichten is serving a hotdog, street food in front of the Mark Hotel in New York.
- Are you going to New York? You can create a unique selfie on one of the 900 pedestrian crossings of New York!
- TRIBE Hotels launched a TRIBE Vinyl Club on Disquaire Day / Record Store Day on April 18.
- In celebration of Star Wars: The Mandalorian and Grogu, hitting theaters May 22, Burger King in the US is launching their ‘Out of This Galaxy Limited-Time Menu’.
- The Sauna Club opened their first mini-spa location at Moai Beach Club in Zandvoort (the Netherlands).
- During Antwerp Art Weekend (May 14–17), WOLF will present a new installation by Marius Ritiu at their Felix Pakhuis location.
- Starbucks partners with Warner Bros. to bring the world of Harry Potter to Asia Pacific stores.
- SeaWorld San Diego will open Shark Encounter on May 22, an immersive exhibit showcasing sharks through interactive environments and advanced multimedia.
- You can buy chef Olivier Roellinger’s spices at Épices Roellinger in Paris, and at authorized retailers all over France and even one in the UK and in San Francisco.
Enjoy reading!
Luxury Hot Dog in New York | Jean-Georges Vongerichten serves street food at The Mark hotel
Outside the iconic The Mark Hotel, top chef Jean-Georges Vongerichten isn’t serving fine dining, but a hotdog. It sounds basic, but the twist is in the details: kimchi relish and chipotle aioli take this classic to the next level as a snack. High-end hospitality that embraces street food – accessible, quick and with a signature touch; luxury without barriers. A few years ago, we wrote about the langoustine sausages and Wagyu burgers by chef Schilo van Coevorden of the Conservatorium Hotel in Amsterdam. Even on the Upper East Side, it’s no longer just about exclusivity, but about an experience that surprises. The hotel’s website is linked in the title. If you’re heading to New York: a great way to try a dish by this chef!
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Take a unique selfie using traffic lights in New York City
If you’re going to New York City, you can have a unique selfie taken on one of the 900 pedestrian crossings of the city! Traffic Cam Photobooth is a website that allows anybody to locate their nearest publicly available traffic camera and use it to take pictures of themselves. Check out how in the reel below or check out the website in the link in the title. We love the idea!
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Hotel chain TRIBE launches a global Vinyl Club
TRIBE Hotels is launching TRIBE Vinyl Club on Disquaire Day / Record Store Day on 18 April, bringing vinyl culture into its hotels worldwide through curated listening stations, neighbourhood partnerships, and an exclusive vinyl release.
Built on the idea that music connects people, TRIBE Vinyl Club brings a more tactile, intentional way to listen, discover and share. The initiative is anchored by a partnership with Disquaire Day / Record Store Day, linking TRIBE’s international hotel network with local record stores. Together, they create listening spaces across hotels and neighbourhoods, extending the TRIBE social vibe beyond the hotel walls. In May 2026, TRIBE will release its own vinyl, titled “New Grounds”, curated with Radio Nova. More details in their press release, linked in the title.
Burger King® launches ‘Out of This Galaxy Limited-Time Menu’ inspired by upcoming movie Star Wars: The Mandalorian and Grogu
In celebration of Star Wars: The Mandalorian and Grogu, hitting theaters May 22, Burger King in the US is launching a limited-time menu packed with bold flavors, fun packaging, and epic Star Wars offerings designed to delight fans of all ages. Starting May the Fourth (May 4), at participating U.S. restaurants and while supplies last Guests can enjoy a lineup of out-of-this-galaxy menu items, including: BBQ Bounty Whopper®, Grogu’s Blue Cookie Shake, Grogu’s Garlic Chicken Fries, Imperial Cheddar Ranch Tots, Four Collectible Cups, Bounty Bundle (a special box including all four menu items, BBQ Bounty Whopper Combo and 12pc Grogu’s Garlic Chicken Fry Combo. More details in their press release, link in the title.
The Sauna Club
The Sauna Club opened their first location at Moai Beach Club in Zandvoort (the Netherlands). A mini sauna build in a container with an easy way to enter: book your time slot, receive your code of entry, step inside and relax! The guys behind the Sauna Club are already in search of their next location!
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WOLF is bringing Marius Ritiu’s installation to Antwerp Art Weekend
During Antwerp Art Weekend (14–17 May), WOLF Food Market will present a new installation by Marius Ritiu at their location in the Felix Pakhuis. The skylight area will be transformed into a floating sculptural landscape entitled “My boat is bent, this stairway leads to heaven and I swing on meteoric dreams”. Three monumental, hand-hammered copper works hang in the space, appearing weightless. Ritiu, who previously co-designed WOLF’s iconic gold bars with Lionel Jadot, explores gravity and spatiality here. With this installation, WOLF underscores its role as a meeting place where gastronomy and contemporary art converge.
Artist Marius Ritiu previously co-designed WOLF’s Food Market iconic gold bars with Lionel Jadot
Starbucks and Harry Potter unite to bring everyday magic to Asia Pacific
‘Magic Happens Together’ invites fans to discover flavor-changing drinks and enchanting keepsakes that turn daily routines into shared adventures. Starbucks partners with Warner Bros. to bring the world of Harry Potter to Asia Pacific stores. Inspired by journeys from Hogwarts Express to Hogsmeade, the collaboration features handcrafted beverages, themed merchandise, and interactive moments that spark connection. The product range comprises over 20 drinkware and lifestyle items, including colour-changing mugs representing Hogwarts houses.
SeaWorld San Diego’s all-new Shark Encounter
SeaWorld San Diego will open Shark Encounter on May 22, an immersive exhibit showcasing sharks through interactive environments and advanced multimedia. Guests begin at a coastal beach setting, learning about shark behaviour and conservation, before descending into an underwater world where sharks swim overhead. Highlights include a moving shark tunnel offering a 180-degree view and a floor-to-ceiling glass wall enhanced with dynamic LED storytelling. The experience combines education and entertainment while challenging common misconceptions about sharks.
Épices Roellinger | Spices for foodies
Many, many years ago, I ate the best John Dory fish ever in Cancale made by chef Olivier Roellinger. I took some of the chefs spices home and loved to cook with them. Now you can also buy his spices at Épices Roellinger in Paris at rue Sainte-Anne or rue Saint-Antoine. The spices are created by Olivier Roellinger, a 3 Michelin star chef. Each blend is crafted like a perfume, layered, precise, and designed to transform even the simplest meal into something unforgettable. They also have stores in Cancale and Saint-Malo and authorized retailers all over France and even one in the UK and in San Francisco. Spotted at the Instagram account of Paris by Ana, you will find the website of Épices Roellinger in the link in the title. Thank you Ana for bringing it to our attention! ^Marjolein
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