Trends we spotted | Week 7
California Almonds partners with StarChefs to showcase almond creativity on restaurant menus across San Francisco and Los Angeles
Fletcher Boutique Hotel De Kromme Dissel at the location of Michelinrestaurant De Kromme Dissel 
Mandarin Oriental to expand its presence in Egypt with two iconic hotels and a luxury Nile cruise experience 
Mandarin Oriental to expand its presence in Egypt with two iconic hotels and a luxury Nile cruise experience 
Nobu Hospitality to launch Nobu Hotel, Restaurant and exclusive private island residences in the Maldives - rendering
Shangri-La launched a global search for one lucky winner to receive an 88-Night Global Stay
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Inspiration for next year! Why not spoil your best male friend for Valentine’s Day? Einstein Bros. Bagels introduced their ‘Bro-quet’!
- Viral push pop sushi has also been spotted in the Netherlands at Twapan in Eindhoven and Rolling Sushi in Amsterdam.
- Fletcher Hotels opens a boutique hotel at Michelin-starred restaurant De Kromme Dissel (*).
- The first location of a fashion-forward café by streetwear brand, 13DE Marzo, opened last November in Pavilion Kuala Lumpur in Malaysia. They serve tiny teddy bears with their drinks.
- Jill hotel Brussels & restaurant Nook offer an extensive mocktail menu and serve no alcohol.
- California Almonds partnered with StarChefs to showcase almond creativity on restaurant menus across San Francisco and Los Angeles.
- The Shangri-La hotel group launched a global search for one lucky winner to receive an 88-Night Global Stay.
- Nobu Hospitality will launch Nobu Hotel, Restaurant and exclusive private island residences in the Maldives.
- Mandarin Oriental Hotels will expand its presence in Egypt with two iconic hotels and a luxury Nile cruise experience.
Enjoy reading!
A Bro-quet | Why not spoil your male friend for Valentine’s Day
Einstein Bros. Bagels found a stat: 88% of men have never received flowers. Einstein’s solution? The Bro-quet. They’re selling Baker’s Dozen Heart Bagels (Plain, Chocolate Chip and Cinnamon Raisin) and providing tutorials on how to arrange them into an edible bouquet. All the details in their press release, link in the title. The idea might be inspired by the bouquet of red croissants by Dominique Ansel or of fortune cookies. Inspiration for other products for next year? You can also choose for a collaboration with a florist! Check out the result in the reel below!
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Viral push pop sushi also spotted in Eindhoven and Amsterdam
Last December we wrote about the push pop sushi, spotted in New York at Suka Sushi. A trend that travels fast, we spotted it in the Netherlands as well at Rolling Sushi in Amsterdam and in Eindhoven at Twapan. Check out the reel of Twapan below or the reel of Rolling Sushi in the link in the title. A great idea for to-go sushi? Eindhoven also has a Sushi Food Wall by the way, at Ikigai!
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Fletcher Hotels opens boutique hotel at restaurant De Kromme Dissel (*)
Fletcher Hotels is expanding its portfolio with a distinctive boutique hotel located alongside the renowned Michelin-starred restaurant De Kromme Dissel. With the opening of Fletcher Boutique Hotel De Kromme Dissel, a unique combination of refined gastronomy and an exclusive hotel experience is created, set in the heart of the natural surroundings of the Dutch region the Veluwe.
The new boutique hotel features 18 stylish luxury hotel rooms, where tranquillity, comfort, and high-quality finishes take center stage. Both the ambiance and level of service align seamlessly with the culinary reputation of restaurant De Kromme Dissel, which has been continuously awarded one Michelin star since 1971 by Michelin. More details at their website, linked in the title.
13DE Marzo Café in Kuala Lumpur
The first location of a fashionable café by streetwear brand, 13DE Marzo in Malaysia, opened last November in Pavilion Kuala Lumpur. The café is also called the ‘Teddy café’ as they serve tiny teddy’s with their drinks. And those are yours, they sell a lot of Teddy merch as well! A unique café experience located at Pavillion KL on level 3 (Lot C3.10.04), check out the link in the title for more information. As we have seen at their Instagram account the brand also opened a location in Padova, Italy last weekend.
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Jill hotel Brussels & restaurant Nook have a large menu of mocktails and serve no alcohol
Jill Hotel Brussels at Avenue Fonsny 9, 1060 Sint-Gillis (across the South Station in Brussels) has restaurant Nook as their all-day eatery. This eatery and the hotel decided to be the first restaurant and hotel to have a 0% alcohol concept in Brussels. They serve mocktails, for example with Nona drinks. More details in the article in Horeca Magazine, unfortunately this magazine is written in French and Belgian!
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California Almonds partnered with StarChefs to showcase almond creativity on restaurant menus across San Francisco and Los Angeles
California Almonds is taking over some of the most acclaimed restaurants in San Francisco and Los Angeles with the launch of Discover Almonds Week, a two-week culinary collaboration celebrating California almonds, in partnership with StarChefs. From Feb. 9-23, 2026, this program will feature innovative almond-centric dishes created by some of the country’s most respected chefs. More details in their press release, link in the title.
Shangri-La launched a global search for one lucky winner to receive an 88-Night Global Stay
As the Year of the Horse approaches, Shangri-La Group invites guests around the world to celebrate Spring Festival through a series of immersive online and in-person experiences. Central to the celebrations is the launch of 88-Night Global Stay Giveaway, alongside a creative collaboration with renowned contemporary artist Chen Fenwan. Through artful reinterpretations of traditional crafts of revolving lanterns and intricate paper-cutting, Shangri-La is crafting festive moments that bridge heritage and innovation. Paired with bespoke offers, culinary indulgences, an interactive game with daily prizes, the campaign is designed to offer business, leisure, and family travellers a unique way to welcome a new year of renewal and abundant blessings. More details in their press release, link in the title or watch this post.
Nobu Hospitality to launch Nobu Hotel, Restaurant and exclusive private island residences in the Maldives
Nobu Hotel, Residences, and Restaurant will debut in the Maldives located in the province of Laamu Atoll on the private island of Munyafushi. Developed in partnership with Sarat International, this landmark project marks Nobu’s first venture into the Maldives. Set amid the turquoise waters and pristine beaches of the Indian Ocean, the resort will feature 26 one- and two-bedroom beach villas and 30 one- and two-bedroom overwater villas. Each space will reflect Nobu’s signature style, clean lines, natural textures, and a calming colour palette of privacy and sophistication. More details in their press release, linked in the title or check out their reel about this project below.
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Mandarin Oriental to expand its presence in Egypt with two iconic hotels and a luxury Nile cruise experience
Building on the forthcoming reopening of Mandarin Oriental Shepheard, Cairo in 2027, Mandarin Oriental announced a significant expansion of its presence in Egypt through a distinctive collection of experiences. The Group will assume management of two iconic properties in Luxor and Aswan, both of which will undergo significant renovation before reopening in 2027. Complementing these landmark hotels, Mandarin Oriental will introduce its first luxury river cruise, owned and developed by K.G. Company for Real Estate and Tourism Investment, part of Garranah Group, and operated in partnership with Mandarin Oriental. Together, the hotels and cruise form a fully integrated, destination-led journey between Cairo, Luxor and Aswan. More details in their press release, linked in the title.
