Mayonaise recipes on the receipt

4-6-2012

As part of a recent ad campaign for Hellmann’s mayonaise in Brazil, recipes created to the just purchased ingredients were printed out on the store receipt. This action increased the sale of the mayonnaise to 44%.

Bron: Springwise

Website: Hellmann's

Please leave your contact details for a weekly tip from our editors. Of course we’d never share your details with others.
  • This field is for validation purposes and should be left unchanged.