Trends we spotted | Week 43

28-10-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Circular bread made by the Top Bakkers Group on the menu at caterer Vitam.
• Fletcher Hotels opens padel courts in former airplane hangar near Rotterdam Airport: Padel City Fletcher Rotterdam Airport.
• Nisbets, Europe’s largest supplier of catering equipment, celebrates 25 years of operation in Europe.
• How SMARTLINEN® takes linen management to the next level.
• Oatly, the world’s largest oat drink company, has released its first The Future of Taste Report. And Burger King in Austria has become the first food service outlet to offer Oatly’s Baristamatic oat milk.
• Jack Simpson from Australia was crowned the 2025 World Barista Champion at Host Milano. The Dutch competitor, Zjevaun Janga, finished in the 31st place.
• ARTIS Zoo in Amsterdam recognized as Urban Night Sky Place by DarkSky International.
• Airbnb and Art Basel have announced a multi-year partnership across the fair’s flagship shows in Paris, Miami Beach, and Basel.
• The popular espresso machine manufacturer La Marzocco has partnered with the iconic Victorinox to launch a limited-edition Swiss Army tool designed for La Marzocco machines.

Enjoy reading!

Circular bread made by the Top Bakkers Group on the menu at caterer Vitam

Vitam, a pioneer in healthy and sustainable eating, is introducing circular bread as the first large-scale caterer. The Top Bakkers Group developed a bake-off multigrain roll, 30% of whose dough consists of ingredients from returned bread of the previous day. The leftover bread is converted into breadcrumbs, fermented, and then reused as sourdough in fresh dough. This results in a nutritious 70-gram roll with 4.9 grams of fiber per 100 grams, saving both raw materials and CO₂. After successful tastings, Vitam will now introduce this bread starting October 27, a significant step toward its CSR (Corporate Social Responsibility) goals for 2030.

Fletcher Hotels opens padel courts in former airplane hangar near Rotterdam Airport

In the former airplane hangar next to Rotterdam The Hague Airport, Fletcher Hotels has opened its first padel center: Padel City Fletcher Rotterdam Airport. Featuring modern courts, including some singles courts. It is a new hotspot where sport, relaxation, and hospitality come together. Padel is the fastest-growing sport in the Netherlands, but options in Rotterdam were still limited. With this opening, Fletcher takes a step forward in its strategy to develop locations into full experiential destinations. The venue is a collaboration with Padel City, co-founded by Olympic hockey champion Fatima Moreira de Melo, who inaugurated the courts on Sunday, October 12. The padel courts are open daily from 07:00 to 00:00 for both sports enthusiasts and companies.

Nisbets celebrates 25 years in Europe

Nisbets, Europe’s largest supplier of catering equipment, celebrates 25 years of operation in Europe. The company started in 2000 in the Netherlands with offices in Eindhoven and expanded to France in 2005. Today, Nisbets has locations in seven European countries and an export division serving most EU nations. With over 500,000 customers in more than 100 countries, the company holds a significant position in the international catering supplies market. The website of Nisbets is in the link in the title.

How SMARTLINEN® takes linen management to the next level

SMARTLINEN® is an RFID-based linen management system used in the hospitality industry to track and manage textiles across their full lifecycle. RFID technology in linen management was first discussed in our 2011 article, and SMARTLINEN® represents a current application of this approach.

The system embeds RFID chips in each textile, enabling real-time tracking from hotel rooms to laundry, reducing manual handling and inventory errors. Now used in over 250 hotels worldwide, SMARTLINEN® aims to improve operational efficiency, optimize stock levels, and support sustainability in hotel operations.

From Baristamatic oat milk to Oatly’s next moves in coffee

Oatly, the world’s largest oat drink company, has released its first The Future of Taste Report. Based on interviews with baristas and drinks experts from 23 countries and data from CultureLab, the report identifies five trends for upcoming coffee menus: The Global Flavor Exchange, Conscious Indulgence, Fiber’s Rise, Destination Drinks, and The Future of Matcha.

More Oatly-related news: Burger King Austria has become the first food service outlet to offer Oatly’s Baristamatic oat milk, designed for fully automatic coffee machines, and plans to replace cow’s milk in all specialty coffees at its Austrian locations.

2025 World Barista Champion Winner announced at Host Milano

On the fifth and final day of Host Milano, the international hospitality fair, Jack Simpson from Australia was crowned the 2025 World Barista Champion, following four days of intense competition. The Dutch competitor, Zjevaun Janga, finished in the 31^st place. The World Barista Championships are organized by World Coffee Championships under the Specialty Coffee Association (SCA).

Amsterdam’s ARTIS Zoo recognized for preserving night skies

When viewed from above at night, Amsterdam glows with lights, except for one dark spot: ARTIS Zoo. Royal Zoo ARTIS has been certified as an Urban Night Sky Place by DarkSky International, making it the first zoo in the world and the first location in a European capital to receive this designation. The recognition highlights ARTIS’s efforts to reduce light pollution, supporting the wellbeing of its animals and urban wildlife. Starting this winter, the zoo will host activities to help visitors experience nocturnal darkness and raise awareness of its importance for nature and people.

Art Meets Travel | Airbnb teams up with Art Basel

Airbnb and Art Basel have announced a multi-year partnership across the fair’s flagship shows in Paris, Miami Beach, and Basel, building on their successful collaboration at Art Basel Miami Beach in 2024. The partnership will offer travelers immersive ways to engage with the art world, including bespoke Art Experiences such as private studio visits, curator-led tours, and intimate gatherings with artists and gallerists, starting with Art Basel Paris 2025. As part of the collaboration, Airbnb will also launch the $1.2 million Airbnb Arts Travel Grant to support emerging artists and galleries, with recipients nominated by each fair’s director.

The Victorinox and La Marzocco Barista Tool

The popular espresso machine manufacturer La Marzocco has partnered with the iconic Victorinox to launch a limited-edition Swiss Army knife designed for La Marzocco machines.

The Victorinox x La Marzocco Barista Tool combines Victorinox’s engineering precision with La Marzocco’s espresso expertise, assisting users with tasks such as tightening the steam wand tip and measuring coffee grounds. The collaboration reflects both brands’ focus on precision and functionality, catering to the growing community of home baristas seeking high-quality tools for their coffee routine.

• Product
• Price
• Place
• Promotion
• People