Trends we spotted | Week 40

3-10-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• This Saturday, October 4, Brewery ’t IJ will once again host ‘The Amsterdam Party Under the Mill’ at the iconic windmill in Amsterdam East. From 2:00 PM to 10:00 PM: music, beer and good vibes.
• Chuck E. Cheese celebrates Halloween with BOO-TACULAR™. The largest family Halloween event in the U.S.!
• The Lievergoed Collection acquired ownership of Castle Maurick in Vught, 10 years after start of operations.
• the iconic MONOPOLY® Game at McDonald’s is making a comeback in the U.S. for the first time in nearly a decade.
• In the North America’s 50 Best Restaurants 2025 list, sponsored by S.Pellegrino & Acqua Panna, restaurant Atomix is named The Best Restaurant in North America.
• Six Flags Over Texas is announcing the ‘Tormenta Rampaging Run’, a record-breaking, adrenaline-pumping roller coaster that will redefine the thrill-seeker experience!
• Bibi van der Velden has been appointed as the official in-house jeweler of Rosewood Amsterdam.
• What will Tourism look like in 2035? Four scenarios for the Future of Travel in Europe. A report by the European Travel Commission in cooperation with Dr. Albert Postma (lector Transformative Foresight in Leisure, Tourism & Hospitality)) at the European Tourism Futures Institute (ETFI) of NHL Stenden University of Applied Sciences.

Enjoy reading!

The Amsterdam Party ‘Under the Mill’ at Brewery ’t IJ

this Saturday, October 4, Brewery ’t IJ will once again host The Amsterdam Party Under the Mill at the iconic windmill in Amsterdam East. From 2:00 PM to 10:00 PM, the entire city is invited to come enjoy music, beer, and conviviality. Expect a colorful mix of neighbors, city residents, and visitors coming together to celebrate life. DJs will spin vinyl, Blaaskaak will provide brass music, and with the Zwanenkoor you are guaranteed to sing along. The highlight is the performance by Drukwerk, exactly 40 years after their hit ‘Je loog tegen mij’, written by Brouwerij ’t IJ founder Kaspar Peterson. Location: Brouwerij ’t IJ – Proeflokaal de Molen & Café Struis.

Chuck E. Cheese celebrates Halloween with BOO-TACULAR™ | The nation’s largest family Halloween event

Inspiration for Halloween! Chuck E. Cheese (the no. 1 global family and kid-first entertainment fun center) is bringing back Boo-tacular™, its signature family-friendly Halloween celebration. Running Sept. 29 through Nov. 2 in more than 460 fun centers nationwide, Boo-tacular™ features daily costume rewards, nightly dance parties, specialty menu items and sensory-friendly play events. More details in their press release, link in the title.

Lievergoed Collection acquires ownership of Kasteel Maurick Vught, 10 years after start of operations

The Lievergoed Collection, founded by Klaas van Leengoed and Niek van Lieverloo, has acquired Kasteel Maurick in Vught from Monumenten Beheer Brabant. They are now the owners of the 15th-century castle, which houses the fine-dining restaurant Hendrik van Maurick and Brasserie Catharina. The transfer of ownership follows years of disputes over maintenance. For the Lievergoed Collection, this marks a milestone in their ten-year existence. The castle, which also hosts weddings, parties and business events, will be further made sustainable with the goal of achieving the Green Key Gold certification. The collection also includes Kasteel Dussen and Landgoed Bijstervelt. Restaurant Hendrik van Maurick is listed in Michelin, Gault&Millau, and Lekker.

Monopoly game at McDonald’s returns with more chances to win

the iconic MONOPOLY® Game at McDonald’s is making a comeback in the U.S. for the first time in nearly a decade. Starting Oct. 6 for a limited time, fans across the U.S. can rediscover the thrill of the peel—with new twists like digital game pieces when ordering select items using the app alongside the classic game pieces customers know and love on select menu items. Whether you’re a seasoned veteran or a first-time player, they’re giving fans even more ways to play in the McDonald’s app. More details in their press release, link in the title and for McDonald’s in the Netherlands, we love the game here as well!

Atomix in New York City is named no. 1 in the inaugural list of North America’s 50 Best Restaurants 2025

In the North America’s 50 Best Restaurants 2025 list, sponsored by S.Pellegrino & Acqua Panna, is Atomix named as The Best Restaurant in North America. The ceremony honored culinary talent across 20 cities in North America, recognizing 2 restaurants in the Caribbean, 11 in Canada and 37 in the U.S.

Ranked No.12 in The World’s 50 Best Restaurants 2025, Atomix, from Ellia and Junghyun ‘JP’ Park, is celebrated for its refined 12-course tasting menu and immersive storytelling rooted in Korean tradition. The Parks’ signature approach – defined by hospitality, humility and technical precision – continues to elevate Korean cuisine in North America and worldwide. Following in the ranking are Mon Lapin (No.2) in Montreal and Restaurant Pearl Morissette (No.3) in Ontario. The whole list is available here and more details in the link in the title.

Six Flags Over Texas unveils record-breaking roller coaster ‘Tormenta Rampaging Run’

Six Flags Over Texas is unveiling the ‘Tormenta Rampaging Run’, a record-breaking, adrenaline-pumping roller coaster that will redefine the thrill-seeker experience while changing the city’s skyline in 2026. As the tallest, fastest, longest and first-ever giga (300+-foot-tall) dive coaster in the world, this one-of-a-kind thrill ride will trample six monumental world records. More details in the video below and in the press release in the link in the title.

Bibi van der Velden appointed as in-house jeweler of Rosewood Amsterdam

Bibi van der Velden has been appointed the official in-house jeweler of the newly opened Rosewood Amsterdam. The collaboration stems from Rosewood’s philosophy of integrating local culture and craftsmanship into every guest experience, bringing together two distinct yet harmonious visions of art, refinement, and timeless luxury. As in-house jeweler, Bibi van der Velden will curate a selection of her most iconic pieces to be showcased at Rosewood Amsterdam. Guests will have the opportunity to explore Bibi’s world through exclusive in-suite experiences, private presentations, and personalized consultations. See the announcement of the collaboration via the link in the title.

What will Tourism look like in 2035? Four scenarios for the Future of Travel in Europe

Worldwide, the tourism sector is growing one and a half times faster than the global economy. Tourism generates over €111 billion and 771,000 jobs in the Netherlands. Friesland also benefits, but climate change, digitalization, and geopolitical tensions are putting pressure on the sector.

For this reason, the European Tourism Futures Institute (ETFI) of NHL Stenden University of Applied Sciences and the European Travel Commission (ETC) developed four scenarios for tourism in 2035: from platform dominance to local resilience: Fragmented and familiar; Coordinated and familiar; Collaborative transformation; and Uneven transformation. These scenarios help policy creators, regions, and entrepreneurs make strategic choices.

Opportunities are particularly present in the scenarios focused on collaboration and local resilience: sustainable tourism, engaged communities, and initiatives that benefit both visitors and residents. View the report that the ETFI and Dr. Albert Postma (Lecturer in Transformative Foresight in Leisure, Tourism & Hospitality) contributed to in the press release via the link in the title.

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