The Pilot store


The ‘Pilot store’ opened last April at shopping mall Hoog Catharijne Utrecht. The ‘Pilot store’ is a temporary store where consumers can test products. When consumers order a sandwich they are asked to participate in a taste test. If they cooperate, they will get their sandwich for a reduced rate. Consumers aren’t required to cooperate with the test. Based on the results, the producer will improve the tested products before they will be available in the supermarket. Consumers can influence the products that will be available in the supermarket. The store will be open until July 13.

Bron: Happystream

Website: Proewinkel Utrecht

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