The first dual-branded Applebee’s | IHOP restaurant has opened in Seguin, Texas
The first dual-branded Applebee's IHOP restaurant has opened in Seguin Texas - credits Dine Brands
The first dual-branded Applebee's IHOP restaurant has opened in Seguin Texas - credits Dine Brands
The first dual-branded Applebee's IHOP restaurant has opened in Seguin Texas - credits Dine Brands
Dine Brands Global, Inc., the parent company of Applebee’s Neighborhood Grill + Bar®, IHOP®, and Fuzzy’s Taco Shop® restaurants, announced the grand opening of its first dual-brand Applebee’s | IHOP restaurant in the U.S. in partnership with franchisee Ramzi Hakim Group. The new restaurant opened to the public on Tuesday, February 18, 2025, in Seguin, Texas, just outside of San Antonio.
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Interesting a dual-branded restaurant? Inspiration for other brand groups to create bigger restaurants with a taste palate for everybody? We also spotted a location of Foodtastic, a franchise company with over 1,200 restaurants in Canada, opened a multi-brand location, featuring Pita Pit, Second Cup Café and Chocolato, last week in Saint-Eustache, Quebec.
Mix and match at the dual-branded Applebee’s | IHOP restaurant
At the dual-branded Applebee’s | IHOP restaurant guests can enjoy all the classics from IHOP’s world-famous pancakes and breakfast offerings to Applebee’s fan-favorite boneless wings, burgers, and appetizers from morning to late-night. The unique menu features beloved items from both brands that can be mixed, matched, and ordered any time of day, including specialty cocktails such as an espresso martini or Irish coffee – all under one roof. (*Must be 21 or older to purchase or consume alcohol). This restaurant also introduces new, exclusive menu items, like the Buffalo Chicken Omelette and Ultimate Breakfast Burger, available only at U.S. dual-branded locations.
“For decades, Applebee’s and IHOP have been places where friends gather, families celebrate, and careers begin. Now, with our dual-branded restaurant, we are combining the strengths of both brands to create a unique and innovative dining experience that offers choice, variety, and value to guests,” said Dine Brands chief executive officer John Peyton. “Our international success with this concept has shown that our brand menus complement each other, providing something for everyone, from early mornings to late nights. We are excited to bring this new dining option to Seguin and look forward to expanding it to more communities across the country.”
When guests walk through the doors of this dual-branded location, they will find two distinct dining areas to choose from—the warm, familiar atmosphere of Applebee’s or the bright, cheerful ambiance of IHOP. The shared common areas, including the host stand and bathrooms, create an integrated experience, and the optimized back-of-house and single kitchen, provide operational efficiencies.
Dine Brands currently franchises 13 international dual-branded locations across Canada, Mexico, Honduras, and the Middle East, as of September 30, 2024. The system is slated to break ground and open 14 more dual-branded locations in the United States through 2026 by transforming existing single-branded restaurants and building new locations from the ground up.
For more information on the restaurant in Seguin, visit the website of IHOP or Applebee’s.
Website: Applebee's, IHOP
