STRYYK™ NOT GIN, NOT VODKA, NOT RUM | All the spirit, none of the alcohol
STRYYK™, a new range of zero-proof distilled spirits has launched into the UK trade, in a bid to grow this emerging category and offer consumers a modern flavour-driven and stylish alternative to alcohol. Created by drinks industry entrepreneur and founder of Funkin Cocktails, Alex Carlton in recognition of the growing demand from Gen X’rs, STRYYK is predominantly targeted at 18-35 year old and positioned as an inclusive brand for those who choose not to drink alcohol, are having a night off or mixing up their night, but still want to be part of the party.
STRYYK™ NOT GIN, NOT VODKA, NOT RUM
Distilled and bottled in the UK, the STRYYK portfolio features STRYYK NOT GIN, STRYYK NOT VODKA and STRYYK NOT RUM and is packaged in a distinctive bottle with a premium cork closure, designed to complement the back-bar.
- STRYYK NOT GIN combines spruce needle extract, mint, sage, coriander and cucumber.
- STRYYK NOT VODKA features menthol and cucumber notes with a wheaty undertone and on the palate delivers a spicy, peppery warming finish.
- STRYYK NOT RUM includes hints of clove, oakwood, vanilla and raisin.
All three expressions are 100% natural with no sugar, no fat, no carbs and no artificial flavours. “Latest figures* show that one in three people aged 16-24 never drink alcohol and those who do, drink less so with so many consumers now choosing to stay sober, it is important for pubs and bars to review their non-alcoholic offerings”, explains Alex Carlton, Elegantly Spirited CEO.”
(*Source: University College London on behalf of Health Survey for England 2005-2015. 9,699 16-24 year olds across the UK.)
For serve suggestions, licensees and bartenders can simply STRYYK an old favourite like a G&T to create a STRYYK NOT GIN & Tonic or use the new zero-proof spirit as the base for a new serve.
Launched in the UK in autumn 2018, STRYYK has quickly established itself as a go-to zero-proof spirits brand for top bars and venues across London and beyond.
STRYYK signature serves include
- STRYYK NOT VODKA, SODA & LIME
- 50ml STRYYK NOT VODKA
- 5ml fresh lime juice
- 125ml soda water
- Garnish: fresh lime wedge
- Method: Build over ice and serve in a highball
- STRYYK NOT GIN & TONIC
- 50ml STRYYK NOT GIN
- Indian Tonic Water
- Garnish: Lime Wedge
- Method: Fill a glass with ice
- Add NOT GIN and top with tonic
- STRYYK NOT RUM & GINGER ALE
- 50ml STRYYK NOT RUM
- 125ml Ginger Ale
- Garnish: Orange Wedge
- Method: Fill glass with ice
- Add STRYYK NOT RUM and top with ginger ale