Starbucks | Paper cup recycling launched in the Netherlands


  • Starbucks greener cup

Following a similar cup collection and recycling process proving successful in UK Starbucks stores, Starbucks now offers paper cup recycling in 11 of its company-operated stores in Amsterdam, Utrecht and The Hague. Reinforces commitment to advancing Starbucks sustainability commitments in the Netherlands and driving industry-wide awareness and participation of cup recycling. The cup recycling will first trial in 11 company-operated Starbucks stores in the Netherlands, with plans to expand to more Starbucks stores across the country, operated by licensed business partners. In our ‘Trends we spotted in week 18’ we already wrote that Starbucks USA announced a partnership with Closed Loop Partners and its Center for the Circular Economy to develop the ‘NextGen Cup’, a recyclable and compostable cup.

Paper cup recycling

Cups will be sorted and collected by the store teams for onward recycling, in collaboration with local providers SUEZ and Essity. Waste management company SUEZ will collect and break down the material, and Essity will recycle them into new paper products.

“Reducing waste is part of Starbucks global environmental goals and this new cup recycling initiative in the Netherlands underlines our commitment.” says Susanne Folkerts, supply chain project manager, Starbucks EMEA. “By taking the lead in trialing cup collection and recycling, we’re optimistic about influencing partner (employee) and customer behaviors and hopefully inspire others in the industry to participate.” she adds.

This announcement underlines Starbucks commitment to reducing its impact on the environment, by providing opportunities to help recycle more paper cups. This is in addition to offering a longstanding discount of 30 cents for customers bringing their own tumblers, providing the option of using reusable cups that are sold in stores from €2, and always offering customers ceramic mugs if they choose to drink in store.

“We know our customers and store teams want to reduce paper cup waste and so we’re delighted that we now have a system to recycle paper cups from our stores. We are confident that we can make a difference, on top of our reusable cup discount and increased ceramic mug use.” says Babette van den Berge, District Manager, Starbucks Netherlands.

Website: Starbucks The Netherlands

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